Challenge: Amplify Brand Product
Our Solution: We were all too tired of 2020. Canceled plans and wrecked routines, life did a 180 degree flip! So we sought to help people GRILL 2020 the way it did them. Enter the #GrilledBy2020 campaign. We urged users to grill 2020 using the “Flame Grill” filter, add a quirky line, and tag Burger King India to win a free flame-grilled Whopper for it.
Deliverables: 1 IG Video + 1 Story + 1 Lead to participation in the beauty home campaign (CTA)