Challenge: To spread the fact that desserts & sweets can be healthy as well. The campaign’s main objective was to promote the truth about sinful desserts! The very truth that desserts should not always leave you feeling guilty. With slurrp farm mixes, desserts can be healthy & kid friendly at the same time.
Our Solution: The campaign spanned for approximately 2 months wherein mom influencers and fitness bloggers showed different ways of baking the Slurrp Farm cakes and styling them. Most videos by mom bloggers featured their kids to showcase the fact that it is so easy to make and even children love & enjoy the process.