Objective: To make students aware about the NEET mock test that Unacademy is providing for that year’s exams.
Solution: We suggested a category of influencers such as Doctors, Gamers, Tech and Education Influencers. Gamers, as they have a young audience. They are “uber-consumers” who don’t only have high purchasing power but are key influencers for your brand regardless of whether into the gaming industry or not, thus creating an impact. While Doctors and Education influencers are the experts of the brand domain.