Cannes 2025: Indian Influencers Take Center Stage on the Global Red Carpet
When you think of Cannes, you picture iconic films, luxury fashion, and timeless glamour. But in recent editions, Indian digital creators have carved out a powerful space of their own.
This wasn’t just about attending—it was about owning the spotlight. From self-styled couture to impactful brand collaborations, Indian influencers brought authenticity, creativity, and cultural pride to the red carpet. Their presence is reshaping global perceptions and proving that the future of influence is already here.
Why This Is a Big Deal: The Broader Picture for Influencer Marketing?
This wasn’t just a fleeting fashion moment, but this was a full-blown movement.
Here’s why:
- Indian creators have officially gone global—and we’re not just talking about their massive reach. They’re now cultural voices, fashion game-changers, and the storytellers that brands are paying attention to.
- Fashion and beauty giants are taking notes. With their loyal followers and genuine community creators like Nancy Tyagi and RJ Karishma can spark more buzz and engagement than many traditional celebrities.
- Digital creators are now firmly part of the elite circles of film festivals, fashion weeks, and those iconic red carpets. This means your brand’s next major global splash might not need a static billboard—it might just need the perfect reel at the perfect moment, crafted by the right creator.
The Showstoppers: Indian Influencers Dominating Cannes 2025
Let’s take a Glimpse at some of the prominent Indian Influencers Shining Bright at Cannes 2025, shall we!!
1. Nancy Tyagi
Going from a single sewing machine in a room in Delhi to dressing for the largest platform, Nancy’s self-designed mint gown went viral. More than 100 hours of love, creativity, and sewing turned into a moment that beamed around the world.
She didn’t borrow designer clothing, she became the designer.
2. Parul Gulati
Parul changed the game with a hair-raising concept – literally! Her hair extensions wove into a stunning gown were plus one promotion and revolutionary in product-meets-performance!
3. Masoom Minawala
A Cannes treasure, Masoom stayed loyal to her heritage and supported Indian craftsmanship on the world stage. Every one of her looks celebrated homegrown designers – every appearance was a runway for Indian fashion.
When she strides, Indian couture strides behind her.
4. Sakshi Sindwani
Body positive, fashionable, and mould-breaking, Sakshi ruled the carpet in a sculptural red look. Her energy throughout was electric—and proof that the industry needn’t only care about diversity and inclusivity as a trend—it can be a power move.
Confidence? Custom-made.
5. Sarah Sarosh
Sarah made her Cannes debut in 2025, proudly showcasing Indian craftsmanship by wearing custom-made sarees. She partnered with PAC Cosmetics as her official makeup collaborator, using their products to create her signature glow. Her presence emphasized the importance of creator representation on global platforms.
6. Nitibha Kaul
Nitibha Kaul, digital creator and entrepreneur, made her Cannes debut in 2025 wearing a pastel mint gown by Italian couture house Nicol Sposa. The hand-embroidered look, with rhinestone detailing and a sheer organza shawl, reflected her elegant style and journey from reality TV to the global fashion stage.
7. Sejal Kumar
Sejal brought a fresh burst of color to Cannes in a striking saree by Papa Don’t Preach. Her look effortlessly blended Indian tradition with modern edge, showcasing her bold style and cultural pride on an international platform.
What does this mean for Brands?
The incredible showing at Cannes 2025 perfectly illustrates something we at Vavo Digital have long understood: the immense power of creators who connect with audiences both globally and locally. These influencers weren’t simply wearing beautiful clothes; they brought with them strong narratives, engaged communities, and significant brand potential. The results speak for themselves:
- Massive organic reach
- Deeply connected and active audiences
- International brand visibility
From a self-made gown that captured global attention to innovative use of hair extensions as couture, the Cannes red carpet has evolved into a powerful platform for creator-driven marketing. This kind of authentic influence is what forward-thinking brands are now leveraging.
We saw a similar energy earlier this year at the WAVES 2025 Summit, where India’s digital creators led conversations on the future of content, culture, and creator-brand partnerships. Cannes is just the next chapter in this global creator movement—and it’s only getting bigger.
Looking Ahead: What’s Next?
It’s evident that Indian influencers are no longer merely contributing to the conversation, but are actively leading it as they continue to create waves on esteemed stages like Cannes. Their reach is only going to increase, bringing in a new era of digital influence on the global scene through fashion weeks and international brand displays.
So the question isn’t if your brand should partner with them. It’s when.Want to collaborate with the next Nancy, Nithiba, or Masoom? Let’s talk strategy. Reach out to Vavo Digital and let’s create your next big global moment.