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regional real estate influencer campaign
Case Study
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Driving Awareness for a Regional Real Estate Brand: SKG x Vavo Digital

When Shree Krishna Group wanted to showcase potential buyers its properties in Chembur and Khar, they took a route beyond traditional marketing. This regional real estate brand wanted to team up with regional influencers , to drive campaigns that blended lifestyle storytelling with real estate. The goal was clear: make prospective buyers not just see, but feel the experience of living in Shree Krishna Group homes.

For a regional influencer-led campaign, Shree Krishna Group teamed up with Vavo Digital. Rather than relying on static ads, the campaign leveraged influencers to walk audiences through properties, share authentic impressions, and highlight SKG’s core value, where full-throttle luxury meets credibility. By putting stories at the forefront, Vavo Digital helped Shree Krishna Group connect emotionally with audiences and spark genuine interest.

Campaign Overview: SKG x Vavo Digital

SKG, a growing real estate brand with projects in Khar and Chembur, wanted to build awareness and strengthen its positioning around trust, lifestyle aspiration, and architectural finesse. The aim was to go beyond brochures and property expos to showcase the SKG lifestyle in a way that felt relatable and aspirational.

Vavo Digital designed the Blueprint of Trust campaign exclusively for Instagram, using collaborative Reels and Story reposts to maximize visibility. Influencers were invited to highlight SKG’s track record of on-time delivery and transparent customer interactions — key trust signals in the real estate sector.

The objective was simple yet powerful: build awareness, generate trust, and spark genuine conversations about SKG by showing what it feels like to be part of the SKG community.

What We Set Out to Do (and Why It Mattered)

Buying a home isn’t an impulse purchase; it’s a long-term, emotional decision. That meant SKG’s influencer campaign had to balance trust with aspiration.

Objectives

  • Build brand awareness for SKG’s upcoming projects in Khar & Chembur.
  • Showcase the value of SKG properties beyond just square footage, emphasizing lifestyle, credibility, and transparency.
  • Create authentic storytelling through influencer-led narratives instead of hard-sell advertising.

Challenges

  • Real estate is often perceived as transactional, making emotional storytelling difficult.
  • SKG, as a regional brand, competes with larger national developers.
  • Establishing digital trust in a high-investment category like real estate required consistent messaging and credible voices.

How We Brought the Campaign to Life?

To cut through the noise of real estate marketing, Vavo Digital crafted a campaign that showcased SKG’s Blueprint of Trust in ways that felt personal and relatable.

  • Category Diversity: A mix of 7 influencers from lifestyle, parenting, travel, finance, real estate, and interior design brought a 360° narrative to the campaign.
  • Content That Resonates: Collaborative reels and stories featured on-site property shoots, AI-envisioned interiors, family-centric storytelling, and lifestyle narratives.
  • Authenticity & Emotion: By integrating real estate into everyday experiences, from parent-kid moments to lifestyle aspirations, the content made SKG approachable and credible.

Creators Who Led the Story

Seven carefully chosen Macro creators brought SKG’s story to life:

Each creator tailored the narrative to their niche, whether it was family moments, aspirational design, or practical investment insights, ensuring SKG’s message connected with diverse buyer segments.

The Results: More Than Metrics

The SKG campaign demonstrated that influencer-led storytelling can drive both visibility and ROI in the high-involvement real estate category. Over the course of the campaign:

  • The content delivered 1.4M+ views across collaborative reels and story reposts.
  • Engagement was strong with 14.9K+ likes and comments and 2.4K+ shares, reflecting genuine audience interest.
  • With a cost-per-view (CPV) of just ₹0.57, the campaign delivered excellent ROI.

More than numbers, the campaign positioned SKG as a credible, aspirational, and community-first real estate brand that balances trust with lifestyle appeal.

What Made the Campaign Click

The Blueprint of Trust campaign succeeded because it went beyond showing properties, it showed possibilities. Several factors contributed to its impact:

  1. Trust + Aspiration: Highlighted SKG’s on-time delivery and transparency while presenting aspirational lifestyles.
  2. Diverse Influencer Mix: Spanned lifestyle, parenting, finance, travel, interiors, and real estate to reach varied buyer cohorts.
  3. Relatable Storytelling: Focused on family moments, design inspiration, and lifestyle narratives instead of hard-sell ads.
  4. Innovative Formats: Used AI-envisioned interiors and on-site shoots to help buyers visualize SKG homes.

Extending the Impact: How Brands Can Repurpose Influencer Content

Influencer content doesn’t stop at organic reach. Brands can repurpose it to amplify results across multiple touchpoints:

  • Run Targeted Ads: Boost influencer reels and stories as paid campaigns to reach wider, high-intent audiences.
  • Build Trust Touchpoints: Feature influencer content on websites, landing pages, and brochures to strengthen credibility.
  • Fuel Retargeting: Integrate influencer posts into remarketing campaigns for stronger recall and conversion.
  • Email & Event Marketing: Repurpose influencer content in newsletters, WhatsApp campaigns, or property expos to nurture leads.
  • PR & Media Collabs: Extend influencer content into press releases or media stories to highlight lifestyle-led positioning.

Summing It Up

The Blueprint of Trust campaign proved that real estate marketing doesn’t have to be transactional, it can be emotional, relatable, and inspiring. By blending lifestyle-led storytelling with credibility, SKG connected with audiences in a way that felt both aspirational and authentic.

Instead of talking to buyers, the campaign started a conversation with them, showing not just homes, but the life that could be lived within them. That’s what made the difference.

At Vavo Digital, we believe great campaigns are built on stories that people want to engage with. This wasn’t about vanity metrics, it was about building recall and strengthening SKG’s position as a trusted brand.

Ready to build campaigns that inspire trust and drive impact? 

Let’s create them together. Talk to us.

FAQs: SKG X Vavo Digital

1. Why should brands use influencer marketing for campaigns?
Influencer marketing helps brands build trust and connect with audiences authentically. Instead of relying on traditional ads, influencers share stories and experiences that feel more relatable, driving stronger engagement.

2. How do you choose the right influencers for a campaign?
The right influencers are selected based on audience fit, content style, and credibility. It’s not just about follower count, it’s about whether their voice aligns with the brand’s message and target audience.

3. What makes an influencer campaign successful?
Successful campaigns combine clear objectives, authentic storytelling, diverse influencer selection, and measurable performance metrics like views, engagement, and ROI.

4. Which platforms work best for influencer-led campaigns?
Instagram, YouTube, and LinkedIn are popular choices depending on campaign goals. Instagram is ideal for storytelling and visuals, YouTube for long-form content, and LinkedIn for thought leadership and professional audiences.

5. Do influencer campaigns work for real estate brands?
Yes. In real estate, trust is the deciding factor, and influencer campaigns help brands showcase credibility through authentic voices. By combining property walkthroughs, lifestyle storytelling, and trust-building content, real estate brands can engage buyers effectively.

6. How can Vavo Digital help my brand with influencer campaigns?
At Vavo Digital, we design campaigns that balance creativity with performance. From influencer selection to content strategy and ROI measurement, we ensure your brand connects with the right audience in the most impactful way.

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