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Malabar Gold & Diamonds Influencer Campaign
Case Study
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Malabar Gold & Diamonds X Vavo Digital: Influencer Campaign for Noida Store Launch

Opening a new store is always a milestone, but making it a buzzworthy moment requires more than posting about it. In April 2025, Malabar Gold & Diamonds celebrated the grand opening of its 400th showroom, the second in Noida. To create awareness among the target audience, drive footfall, excitement and showcase its exquisite jewelry collections, Vavo Digital executed a strategized influencer marketing campaign on Instagram. By bringing together 16 female influencers from different genres, the objective was simple, to establish the location  of the store through engaging and resonating content.

Let’s cut to the chase and dive into the campaign deets!

How Influencers Made Malabar Gold & Diamonds’ Noida Store Launch Unforgettable

About the Brand

Malabar Gold & Diamonds has been a trusted name in jewelry for over 33 years, known for its quality craftsmanship and wide variety of collections. By 2025, the brand celebrated a milestone: the launch of its 400th store, marking the second outlet in Noida at Wave One. With such a significant occasion, Malabar wanted more than just in-store traffic, they aimed to create a buzzworthy moment online.

Campaign Overview

Vavo Digital proudly partnered with Malabar Gold & Diamonds to celebrate a remarkable milestone, the launch of their 400th store at Noida’s One Wave Mall. To mark this occasion, we curated an influencer campaign that combined authenticity with creativity. Leading Influencers were invited to experience the new store, explore its exquisite jewelry collections, and share their honest impressions with their audiences. From immersive walkthroughs and thoughtful gifting to styling inspiration and milestone celebrations, each creator brought their own fresh and personal touch, perfectly capturing the essence of Malabar’s 400th store launch.

Strategy & Execution

  • Influencer Selection: 16 female Instagram influencers from different categories and genres were chosen for their ability to connect authentically with lifestyle, fashion, and jewelry audiences.
  • Content Concepts: Each influencer created a content that looks natural and resonates with their audience. The unique storytelling approach was the highlight of each personalized content. –

Platforms: To capture the buzz, Instagram Reels and Stories were tapped as powerful tools to highlight the launch with maximum reach and impact.

Meet the Influencers

We’ve shared a few glimpses from each category, with all participating influencers listed below:

Mega Influencers

  • Sneha Arora — Lifestyle & Fashion | 1M followers | ER: 3.14%

Macro Influencers

  • Sanya Mirg — Lifestyle & Fashion | 500K followers | ER: 4.37%
  • Navya — Fashion & Lifestyle | 390K followers | ER: 3.70%

Nano Influencers

  • Reet Nanda — Lifestyle | 36.5K followers | ER: 4.22%
  • Amrit Maggo — Lifestyle | 27.6K followers | ER: 5.00%

These influencers brought their unique style and creativity, making every post feel authentic and engaging, while driving buzz around the grand opening.

NOTE: “All follower counts and engagement rates are based on data as of August 2025.”

What Made This Campaign Work?

  • Creative Freedom: Influencers could create awareness about the store location – and highlight the store collections in their own style, making the content feel authentic.
  • Varied Storytelling: From wedding-inspired moments to styling tips and gifting ideas, each post brought a fresh perspective, keeping audiences consistently engaged.
  • Blending Legacy with Modernity: While celebrating Malabar’s 33-year heritage, the campaign reimagined it through a contemporary, social-first approach,bridging tradition with today’s digital narratives.

The result? You may ask!

The campaign turned out to be a huge success, driving strong engagement, sparking positive conversations, and delivering solid ROI. With over 6M+ cumulative views and an impressive 4.64% engagement rate across Reels and Stories, the buzz went far beyond expectations. By bringing together mega, macro, and nano influencers, the launch proved that authentic, influencer-led storytelling can do more than just announce a store opening, it can turn it into a cultural moment that outshines traditional promotions.

Related Read: The Rise of Repost Amplification: How Brands Boost Visibility with Influencer Content

Takeaway for Brands

Grand openings aren’t just about events. They’re about moments that people remember. Partnering with influencers allows brands to:

  • Blend scale with authenticity: Bringing mega, macro, and nano influencers together ensures the campaign achieves both wide reach and genuine, relatable storytelling.
  • Diversify content formats: Mixing styling, gifting, and milestone-driven content helps keep the audience engaged and the narrative fresh.
  • Bridge legacy with modernity: Showcasing a brand’s heritage through social-first storytelling makes it more relevant and appealing to today’s audience.
  • Influencer storytelling drives ROI: Well-planned influencer campaigns not only spark higher engagement but also create stronger brand recall than traditional promotions.

By blending creativity, authenticity, and strategy, influencer campaigns can turn even a local store opening into a digital moment that sticks.

Wrapping it Up

Opening a new store is not just about footfall; it’s about creating memorable experiences that resonate with audiences. By partnering with influencers, Malabar Gold & Diamonds amplified their store launch and connected authentically with potential customers.

Looking to make your next brand activation stand out? Connect with Vavo Digital, we help brands craft influencer campaigns that deliver real engagement and impact.

FAQs: Malabar Gold & Diamonds’ Influencer Campaign

1. How can influencers boost a store launch campaign?
Influencers amplify awareness, create buzz on social media, and engage audiences with authentic storytelling that traditional ads often miss.

2. What kind of content works best for jewelry store launches?
Content like store walkthroughs, unboxing videos, styling reels, and milestone celebrations tends to perform well and resonate with audiences.

3. How many influencers should a brand collaborate with for a local store launch?
It depends on campaign goals, but a mix of 8–16 mid-size influencers can ensure broad yet targeted reach while maintaining authentic engagement.

4. Why choose Vavo Digital for influencer campaigns?
Vavo Digital specializes in designing influencer campaigns that are data-driven, authentic, and aligned with your brand goals, delivering maximum engagement and ROI.

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