Top 10 Bengali Influencers to Look out for Durga Puja 2025
Durga Puja isn’t just a festival, it’s a feeling. The streets of Bengal come alive with color, sound, and spirit, and digital platforms are no different. Every reel, every story becomes a slice of celebration.
This year, if you’re a brand looking to join the festivities meaningfully, partnering with the right influencers can make all the difference. We’ve curated a list of 10 Bengali influencers, from foodies to fashionistas and storytellers who know how to bring Pujo magic to the screen.
Without further ado, let’s get started!
Top 10 Bengali Influencers Brands Should Bookmark for Durga Puja 2025
1. Rupsha Chakraborty — Entrepreneur | Macro
• 873K followers • Avg views: 100K • ER: 2.35%
A fearless voice in Kolkata’s entrepreneurial and fashion space, Rupsha blends confidence with creativity. Her Durga Puja content often styled shoots and bold statements makes her a great pick for lifestyle, fashion, and women-led brand campaigns.
2. Usha (Oldays Kitchen) — Food Creator | Macro
• 560K followers • Avg views: 2M • ER: 5.19%
Usha’s content is comfort food for the soul. Her homely recipes and nostalgic storytelling bring the aroma of Pujo into people’s homes. Perfect for FMCG, kitchenware, or any brand celebrating heritage and home.
3. Kiran Mazumder — Lifestyle & Travel | Macro
• 451K followers • Avg views: 300K • ER: 8.56%
Kiran’s travelogues and Pujo pandal reels are equal parts vibrant and personal. She has a knack for weaving culture into lifestyle, making her ideal for tourism boards, ethnic wear brands, or local experiences.
4. Arpita Das — Food | Macro
• 354K followers • Avg views: 120K • ER: 1.70%
Arpita’s lens captures the rich textures of Bengali cuisine. Think bhog, mishti, and traditional platters, her feed is a visual feast that draws viewers in with its warmth and flavor. A go-to for food delivery, sweets, or local ingredient partnerships
5. Moinak Bhattacharjee — Storyteller & Culture | Macro
• 252K followers • Avg views: 100K • ER: 2.16%
Moinak brings emotion and depth to every frame. His Durga Puja stories explore rituals, myths, and the city’s soul. Ideal for brands seeking meaningful, long-form narratives with cultural weight.
6. Bipasha Das — Beauty Creator | Macro
• 110K followers • Avg views: 90.7K • ER: 2.92%
From glowy festive looks to traditional drishti eye makeup, Bipasha’s content adds sparkle to the season. A perfect choice for beauty, skincare, or even wellness brands with a festive focus.
7. Adrija — Lifestyle, Fashion & Beauty | Macro
• 83.1K followers • Avg views: 58K • ER: 2.21%
Adrija is all about vibe curation — her reels blend tradition with modern-day aesthetics. She’s a versatile fit for brands in fashion, personal care, or even festive gifting.
8. Pooja & Arijit — Food/Lifestyle/Travel | Micro
• 70.4K followers • Avg views: 80K • ER: 3.14%
This duo brings real warmth to the screen. Whether they’re sharing a plate of bhog or exploring hidden temples, their storytelling feels personal and heartwarming. Great for emotional storytelling and couple-based campaigns.
9. Ishika Paul — Lifestyle & Fashion | Micro
• 64.6K followers • Avg views: 50K • ER: 9.31%
A fresh face in Kolkata’s influencer circuit, Ishika’s Pujo looks effortlessly stylish. Her youthful, Gen Z-friendly aesthetic makes her perfect for brands targeting a younger, fashion-savvy audience.
10. Moumita Banik — Fashion Enthusiast | Micro
• 28.1K followers • Avg views: 50K • ER: 5.79%
Moumita’s graceful saree drapes and makeup tutorials celebrate Bengali femininity. Her content is poised, elegant, and deeply rooted in tradition — ideal for saree brands, jewelry, and ethnic fashion.
Also Read: Expert curated Influencer Marketing Strategies that work in 2025
Why These Influencers Matter This Durga Puja?
Durga Puja isn’t just a festival, it’s a cultural phenomenon in Bengal. These influencers know how to tap into that spirit with content that feels personal, festive, and deeply rooted in tradition.
Many of them also create bilingual or regional-language content, making their storytelling even more relatable and impactful for Bengali-speaking audiences.
Here’s how they make a difference:
1. Bring the Festivities to Life: From pandal-hopping vlogs to nostalgic Durga Puja memories, they capture the heart of the season.
2. Showcase Traditional Fashion: Saree draping, festive styling, and local textile highlights — perfect for fashion and beauty brands.
3. Celebrate Culinary Culture: Street food trails, homemade bhog recipes, and café reviews help food and beverage brands drive appetites.
4. Explore Regional Travel: Local guides and travel diaries give tourism and hospitality brands an authentic edge.
5. Create Deep Connections: Their storytelling is emotional, rooted in Bengali culture, and resonates with highly engaged audiences.
These influencers don’t just post — they immerse their followers in the Durga Puja experience.
In Summary
Durga Puja is a time of stories, nostalgia, and vibrant celebration — and these Bengali influencers know exactly how to capture that spirit. From food to fashion, their content connects with audiences in ways that feel both festive and personal.
So, whether you’re launching a product or amplifying brand love this Pujo, these creators can help you show up where it truly matters, in the hearts (and feeds) of your audience.
At Vavo Digital, we help brands find influencers who don’t just post but perform. Let’s make this Durga Puja your most impactful one yet. Let’s Talk.
FAQs: Bengali Influencers & Durga Puja Marketing
1. Why should brands focus on regional influencers for Durga Puja?
Regional influencers understand the cultural nuances, language, and emotional context — making their content more relatable and impactful for local audiences.
2. Are micro influencers effective during festive campaigns?
Yes! Micro influencers often have higher engagement rates and stronger community trust — especially during emotionally driven festivals like Durga Puja.
3. What kind of content works best for Durga Puja campaigns?
Pandal-hopping reels, traditional fashion lookbooks, recipe videos, nostalgia-driven stories, and gift guides all perform well during the season.
4. Which industries can benefit from collaborating with Bengali influencers?
Fashion, beauty, food & beverage, D2C, travel, hospitality, lifestyle, and even fintech brands can find meaningful ways to collaborate during Pujo.
5. Can Vavo Digital help with influencer discovery and campaign strategy?
Absolutely! From shortlisting the right creators to crafting full-scale regional influencer campaigns, Vavo Digital ensures your brand stands out with cultural relevance and creative impact.