Think about the last time an ad actually made you buy something in college. Chances are it wasn’t an ad at all. It was a friend telling you about it between lectures, or someone in your hostel using a product you hadn’t heard of. That’s peer influence. And in 2026, the smartest brands in India […]
If you’re a BFSI or fintech brand that works with influencers, this one is directly for you. Not a regulatory update you can skim and forget. Something that changes how you write your next brief. SEBI’s crackdown on unregistered finfluencers continues to reshape how finance brands approach influencer marketing in 2026. Earlier this year, SEBI […]
From optional extra to business essential, influencer marketing now shapes purchase decisions and brand narratives alike. Recent data shows that more than two‑thirds of Indian consumers turn to influencers for product information and discovery. Meanwhile, in India’s 2025 festive window alone, brands projected to spend over ₹700 crore on influencer campaigns, marking a significant step up […]
You have launched your new bridal collection. You know your designs match your audience’s taste, but if they aren’t in front of your audience, they might as well not exist. Traditional marketing doesn’t have time retention anymore. Today’s brides aren’t flipping through magazines, they’re scrolling through Reels. From sun-kissed bridal entries to choreographed sangeet performances, […]
In today’s attention economy, five seconds can make or break a brand message. Traditional ads get scrolled past. Overproduced reels are skipped at the blink of an eye. What actually makes people stop, laugh, and share? Comedy. Short-form humor content, especially under 15 seconds, is dominating Instagram, driving 34% higher visibility and far stronger retention. […]
Samay Raina isn’t just collaborating with brands, he’s redefining how they connect with digital audiences. Forget generic endorsements. His signature blend of sharp humor, unfiltered storytelling, and skitvertising, where brands become part of the punchline, not the script, has made him one of India’s most inventive comedy influencers. Whether he’s riffing on everyday chaos or […]
Diwali is when homes light up with celebrations, families come together, and food takes center stage, from festive thalis to gifting hampers and house parties. For F&B brands, this season is not just about boosting sales, but about becoming a part of these intimate family moments. A LocalCircles survey revealed that 53% of urban Indians […]
When it comes to consumer technology, Samsung has always set the benchmark for innovation. With the Tab S10 FE series, the brand wanted to create not just awareness but curiosity, showcasing the device as a companion for creativity, productivity, and entertainment. In today’s crowded digital space, the challenge was clear: how do you tell a […]
Diwali isn’t just about lights and celebrations, it’s also about making a statement. And this season, it’s the men who are taking the spotlight. Male fashion influencers have become a true source of inspiration for the Gen Z , redefining what festive style means in 2025. With their ability to blend streetwear, luxury, and lifestyle […]
In 2025, global brands are increasingly turning to Indian content creators to capture the attention of one of the world’s most dynamic consumer markets. These collaborations allow brands to craft culturally relevant messaging, reach diverse audiences across regions, and leverage platforms where engagement is highest. Indian creators bring deep insights into local trends, language preferences, […]
