Most brands still run influencer marketing like this. A campaign brief goes out. A list of creators comes back. Posts go live over two weeks. A report arrives with reach and impressions. The budget is spent, and three months later the whole thing starts from zero: new brief, new creators, new contracts, no memory of […]
Every brand asks this question. Most get the answer wrong. Not because the information isn’t available. Because the question itself is usually framed the wrong way. “Which influencer tier is best?” isn’t the right question. “Which influencer tier is best for what I’m trying to do?” is. The answer depends on your campaign goal, your […]
Let’s be honest about something. Most brands that say “influencer marketing doesn’t work” have actually run influencer campaign wrong. The campaign went live, the views came in, and then nothing happened. No spike in sales. No uptick in website traffic. No DMs asking where to buy. And the default response is to blame the creator. […]
Think about the last time an ad actually made you buy something in college. Chances are it wasn’t an ad at all. It was a friend telling you about it between lectures, or someone in your hostel using a product you hadn’t heard of. That’s peer influence. And in 2026, the smartest brands in India […]
If you’re a BFSI or fintech brand that works with influencers, this one is directly for you. Not a regulatory update you can skim and forget. Something that changes how you write your next brief. SEBI’s crackdown on unregistered finfluencers continues to reshape how finance brands approach influencer marketing in 2026. Earlier this year, SEBI […]
From optional extra to business essential, influencer marketing now shapes purchase decisions and brand narratives alike. Recent data shows that more than two‑thirds of Indian consumers turn to influencers for product information and discovery. Meanwhile, in India’s 2025 festive window alone, brands projected to spend over ₹700 crore on influencer campaigns, marking a significant step up […]
You have launched your new bridal collection. You know your designs match your audience’s taste, but if they aren’t in front of your audience, they might as well not exist. Traditional marketing doesn’t have time retention anymore. Today’s brides aren’t flipping through magazines, they’re scrolling through Reels. From sun-kissed bridal entries to choreographed sangeet performances, […]
In today’s attention economy, five seconds can make or break a brand message. Traditional ads get scrolled past. Overproduced reels are skipped at the blink of an eye. What actually makes people stop, laugh, and share? Comedy. Short-form humor content, especially under 15 seconds, is dominating Instagram, driving 34% higher visibility and far stronger retention. […]
Samay Raina isn’t just collaborating with brands, he’s redefining how they connect with digital audiences. Forget generic endorsements. His signature blend of sharp humor, unfiltered storytelling, and skitvertising, where brands become part of the punchline, not the script, has made him one of India’s most inventive comedy influencers. Whether he’s riffing on everyday chaos or […]
Diwali is when homes light up with celebrations, families come together, and food takes center stage, from festive thalis to gifting hampers and house parties. For F&B brands, this season is not just about boosting sales, but about becoming a part of these intimate family moments. A LocalCircles survey revealed that 53% of urban Indians […]
