Top 7 Lifestyle Influencers on Pinterest in India to Follow in 2025
Pinterest isn’t just a place to save pretty pictures, it’s where people go for inspiration, ideas, and lifestyle guidance. From home décor to fashion and wellness, Pinterest has emerged as a key platform for brands to reach audiences looking for curated, aspirational content.
If you’re a brand looking to collaborate with lifestyle influencers on Pinterest this year, the right creators can make all the difference. We’ve curated a list of Pinterest Lifestyle influencers who specialize in lifestyle content, spanning fashion, wellness, home décor, and everyday inspiration.
Without further ado, let’s dive in!
Top Lifestyle Influencers on Pinterest in India in 2025
1. Megha Seehra — Fashion & Lifestyle | Macro
303,000 followers • Languages: Hindi + English
Megha’s pinterest boards are a blend of contemporary fashion, lifestyle hacks, and home styling tips. She often shares curated outfits, décor inspiration, and easy-to-recreate DIY ideas. Her bilingual content ensures she reaches a broad Indian audience, making her ideal for fashion, personal care, or home décor campaigns.
2. Monalisha Mahapatra — Fashion & Lifestyle | Macro
174,000 followers • Languages: Hindi + English
Monalisha specializes in lifestyle tips and inspirational content, from wellness routines to festive décor ideas. Her boards reflect everyday elegance, making her collaboration-ready for brands in wellness, fashion, or lifestyle products targeting aspirational yet practical audiences.
3. Kritika Khurana — Fashion & Lifestyle | Macro
137,000 followers • Languages: Hindi + English
Kritika, widely known as “That Boho Girl,” brings her Instagram-famous personal style to Pinterest. Her boards showcase fashion lookbooks, seasonal styling, and travel-inspired outfits. Brands in apparel, accessories, or lifestyle products can leverage her visually cohesive aesthetic to create high-impact campaigns.
4. Sharmin Panjwani — Fashion & Lifestyle | Macro
101,000 followers • Languages: Hindi + English
Sharmin’s pinterest content revolves around home décor, DIY hacks, and minimalistic lifestyle inspiration. Her tastefully curated boards make her an excellent pick for home décor, wellness, or lifestyle brands targeting design-conscious audiences.
5. Prerna Chhabra — Fashion & Lifestyle | Micro
40,400 followers • Languages: Hindi + English
Prerna focuses on wellness, self-care, and daily lifestyle routines. Her authentic content resonates with engaged niche communities, making her perfect for wellness, skincare, or fitness-related brand collaborations.
6. Mansi Khare — Fashion & Lifestyle | Micro
28,400 followers • Languages: Hindi + English
Mansi shares practical style tips, outfit inspiration for festive seasons, and lifestyle hacks. Her approachable content connects well with young urban audiences, ideal for mid-tier fashion or personal care brands.
7. Ranjana Singh — Fashion & Lifestyle | Micro
19,200 followers • Languages: Hindi + English
Ranjana’s pinterest boards combine lifestyle tips, home décor ideas, and creative DIY content. Her aesthetic, grounded in everyday practicality, makes her an engaging choice for brands looking to connect authentically with micro-communities.
NOTE: All follower counts and influencer metrics are based on Pinterest data as of August 2025.
Also Read: Top 8 Women Fitness Influencers in India in 2025
Why These Pinterest Influencers Matter for Your Brand?
1. Inspire Your Audience: These influencers bring ideas and lifestyle inspiration to their followers, partnering with them helps your brand show up where people are actively looking for solutions.
2. Tell Your Story Visually: With carefully curated boards and high-quality pins, they make your products feel like a natural part of their content, driving better engagement.
3. Reach the Right People: Whether you want wide visibility or to target niche communities, this mix of macro and micro influencers helps you connect with exactly the audience you need.
4. Make Your Brand Relatable: Bilingual content in Hindi and English allows your brand to resonate across regions, making campaigns feel authentic and locally relevant.
In Summary
Pinterest is no longer just a hobby platform, it’s a powerful space for lifestyle brands to engage audiences. Collaborating with these influencers ensures your campaigns are both visually appealing and culturally relevant, driving inspiration and action in 2025.
At Vavo Digital, we help brands find the right lifestyle influencers on Pinterest who can create impact, from Pinterest boards to multi-platform storytelling. Let’s make your next campaign resonate.
FAQs: Lifestyle Pinterest Influencers 2025
1. Why should brands collaborate with Pinterest influencers?
Pinterest influencers create aspirational, visually appealing content that drives engagement and purchase intent. Partnering with them helps your brand reach audiences actively seeking lifestyle inspiration, from fashion to home décor and wellness.
2. Do micro influencers perform well on Pinterest?
Yes. Micro influencers typically have niche, highly engaged audiences. Collaborating with them can provide higher authenticity, stronger community trust, and better ROI for lifestyle campaigns.
3. What type of content works best on Pinterest?
Content that inspires action performs well, including fashion lookbooks, DIY tips, home décor boards, wellness routines, and travel/lifestyle inspiration. Pins that are visually cohesive and easy to save or replicate tend to drive the most engagement.
4. Can bilingual content help brands on Pinterest?
Absolutely. Influencers posting in Hindi and English can connect with diverse regional audiences across India, enhancing relatability, engagement, and campaign effectiveness.
5. How can Vavo Digital help brands with Pinterest influencer campaigns?
Vavo Digital identifies the right Pinterest influencers, designs authentic campaigns aligned with your brand goals, and ensures that content not only looks great but also drives meaningful engagement and results.