7 Best Indian Digital Ads That Won Our Hearts in 2025
Who would’ve thought a collaboration between Samay Raina and Anurag Kashyap would break the internet? Or that a luxury brand’s most powerful ad of the year would be shot on a phone, without a single glossy frame?
2025 was the year digital advertising stopped playing safe. Brands moved beyond formulaic campaigns and took creative swings that actually paid off, AR that felt immersive, not gimmicky; social films that sparked conversations, not just impressions.
This wasn’t about being loud or viral for the sake of it. The best campaigns tapped into emotion, participation, and culture, reminding us that great advertising doesn’t just sell, it connects.
It’s safe to say 2025 has set a new benchmark for creativity and strategy in the digital world.
Top 7 Indian Digital Ads that won Hearts in 2025
From witty storytelling to bold collaborations, 2025’s digital campaigns proved that great advertising is about emotion, not algorithms. Here are the ones that truly made India stop scrolling.
1. Call Me Chunky X Arjun Kapoor
Arjun Kapoor’s debut with Call Me Chunky flipped his famously stoic persona into humour, showing how a spoonful of Chunky could finally break his poker face. The campaign used wit and exaggeration to make indulgence fun, positioning the brand as bold and unapologetically expressive.
Format & Platforms: Digital-first film with social-media cutdowns on Instagram and YouTube.
Impact: Created strong buzz for the brand launch, drove high recall, and established Call Me Chunky as a playful disruptor in the ice-cream category.
2. McDonald’s – “Taste the Future” AR Experience
McDonald’s brought interactivity to the dining table with its “Taste the Future” AR campaign. Consumers could scan packaging to unlock AR features, design virtual meals, and share experiences on social media.
- Format & Platforms: AR experience via mobile, social sharing on Instagram and YouTube, gamified user interaction.
- Impact: High user engagement, increased social shares, and recognition as a leading experiential campaign of 2025.
3. Britannia Croissant × “Prashant” Meme
What started as a viral mispronunciation, croissant” turning into “Prashant”, became one of the funniest brand moments of 2025. Britannia smartly joined the trend, playfully rebranding its croissant as “Prashant” and creating witty, meme-driven content that blended perfectly with internet humour.
Format & Platforms: Social-first activation featuring Instagram handle change, creator collaborations, and native-style Reels.
Impact: The campaign turned a meme into marketing gold, boosting brand visibility and proving Britannia’s agility in tapping into pop-culture moments.
Also Read: 9 Indian Comedy Influencers Brands Should Collaborate With for Viral Campaigns
4. Bold Care × Samay Raina & Anurag Kashyap
Bold Care’s campaign broke away from the typical awkward tone of sexual wellness ads, pairing Samay Raina’s sharp humour with Anurag Kashyap’s dry wit. The result was an unfiltered, hilarious film that made conversations around sexual health feel bold, natural, and genuinely entertaining.
Format & Platforms: Digital-first film amplified through social media and creator-led content, with short clips and Reels driving shareability.
Impact: The campaign redefined how sexual wellness can be marketed, funny, confident, and stigma-free, earning strong audience engagement and cultural relevance.
5. YesMadam × TV Icons (Sakshi Tanwar, Ekta Kapoor & Divyanka Tripathi)
YesMadam tapped beloved TV-stars to bring home its new Korean body-polishing and beauty-at-home offering, turning nostalgia into trust by showing these familiar faces enjoying self-care in a playful, relatable way.
Format & Platforms: Digital-first video content with social-media cutdowns, anchored by actor-led storytelling and everyday home-setting visuals that emphasise comfort, convenience and care.
Impact: The campaign reinforced YesMadam’s credibility in the at-home beauty space by blending celebrity familiarity with service innovation, showing self-care can be both premium and accessible.
6. Zepto × Haldiram’s – “Mithai Wars 2025”
This campaign transformed Diwali sweet shopping into an election-style showdown: mystery mithai boxes from Haldiram’s arrive via Zepto, users taste first, then vote in the app for their favourite among four contenders.
Format & Platforms: Digital-first campaign with hero film, mobile app experience, social media amplification and in-delivery engagement.
Impact: It turned festive gifting into participatory fun, blending culture, comedy and quick-commerce to stand out in a crowded season of ads.
7. WhatsApp – “Not Even WhatsApp”
WhatsApp’s 2025 campaign went beyond standard product messaging to highlight privacy and trust, a deeply human value. The brand made clear that “not even WhatsApp” can access your messages, reinforcing trust at scale.
- Format & Platforms: A 60‑second brand manifesto video for the Indian market (including narration by Aamir Khan in Hindi & English), supported by digital rollout across social platforms.
- Impact: Positioned as WhatsApp’s largest ever marketing initiative in India, reaching over 3 billion monthly users globally and creating a major conversation about privacy in the digital age.
Conclusion
2025 proved that digital ads win hearts when they tell relatable stories, leverage influencers, and engage audiences meaningfully. From Coca-Cola’s emotional storytelling to WhatsApp’s trust-driven campaign, the best work combined creativity, relevance, and purpose showing that resonance beats reach every time.
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FAQs: 7 Best Digital Ads 2025
Q1. Are these campaigns only from India?
No. While we have a strong focus on India, some campaigns like Bottega Veneta or WhatsApp reflect global strategies adapted for the Indian audience.
Q2. Were these campaigns influencer-led?
Several, like boAt’s “Yours Truly is Now boAtHead” and Mamaearth’s “Goodness Inside,” heavily relied on influencer storytelling and creator engagement.
Q3. Which platforms dominated these campaigns?
Instagram, YouTube, and WhatsApp were the primary digital platforms. Short-form videos, live streams, and interactive digital formats were key to engagement.
Q4. How do brands measure success for these campaigns?
Success metrics include engagement rates, social shares, influencer impact, video views, earned media, and in some cases, direct conversions or app installs.
Q5. Can small brands apply these strategies?
Absolutely. While budgets differ, the core principles; authentic storytelling, audience relevance, and co-creation can scale to any brand size.
