A creator’s post goes live and does really well. Comments are genuine, people seem to actually care, and then the brand does what most brands still do with good content: nothing. It just sits on the creator’s profile, picks up organic reach for a few days, then gets buried under whatever gets posted next. That’s […]
Most brands spend 80% of their influencer budget on campaigns that stop delivering the moment the season ends. That’s not a criticism; it’s just math. A Diwali collaboration has a shelf life of maybe three weeks. A well-placed evergreen review can pull search traffic for three years. Neither approach is wrong. But most brands pick […]
Think about the last time an ad actually made you buy something in college. Chances are it wasn’t an ad at all. It was a friend telling you about it between lectures, or someone in your hostel using a product you hadn’t heard of. That’s peer influence. And in 2026, the smartest brands in India […]
Who would’ve thought a collaboration between Samay Raina and Anurag Kashyap would break the internet? Or that a luxury brand’s most powerful ad of the year would be shot on a phone, without a single glossy frame? 2025 was the year digital advertising stopped playing safe. Brands moved beyond formulaic campaigns and took creative swings […]
When it came to festive marketing this year, competition wasn’t just fierce, it was overwhelming. So, how did leading brands manage to capture consumer attention in such a crowded space? They let artificial intelligence call the shots. Recent reports indicated that AI-led campaigns achieved success rates of 30–40% across sectors such as e-commerce, fashion, and […]
It’s a relief to put all of your hard work and effort into filming and post-production of your movie or web series, but where do you present them, and how do you advertise them? Let’s start with learning how to promote your web series/movies because publishing a web series/movies necessitates a marketing strategy. Only the correct marketing strategy […]
Brands now expect top-notch quality from influencers even when they only pay them the bare minimal amount due to the rise in the number of influencers. Additionally, barter collaborations are now so common that businesses only work together on a barter basis. Influencers, particularly Instagram fashion influencers, are increasingly a significant component of marketing. Whatever […]
Virtual influencers are burning on social media platforms all over the world. The virtual influencers can be customized to look like a real person in a graphical representation. India has followed suit, and we now have our own virtual influencer in the form of Kyra. Kyra follows in the footsteps of Lil Miquela, a 19-year-old […]
Vivid banners, energetic motorcades, and mindfulness programs marks the long stretch of June consistently as the LGBTQ+ people group in the United States and different regions of the planet meet up to observe Pride Month, otherwise called Gay Pride. LOVE IS AND WILL ALWAYS WILL BE LOVE The world will be a better place when […]
Recently, We visited a dhaba at CP, Delhi wherein we saw a board with Paresh Rawal’s popular Meme inspired from “Yeh daru nahi re baba dawai hai” from the movie “Phir Hera Pheri” on it. And at that moment we got curious about how far memes have come and it seems to us that it […]
