The internet just got its newest rulebook, and it’s about AI. A few days back, the Indian government proposed new AI labeling rules that could change how every piece of digital content is created, shared, and consumed. In simple terms: if your post, video, or campaign uses AI tools, from editing to voiceovers to full-on […]
The Indian Women’s Cricket Team’s World Cup victory wasn’t just a sporting milestone, it was a cultural reset. After decades of being overshadowed by the men’s team, India’s women cricketers finally lifted their first-ever World Cup trophy, igniting a wave of emotion, pride, and social media celebration. But beyond the goosebumps and hashtags lies a […]
Samay Raina isn’t just collaborating with brands, he’s redefining how they connect with digital audiences. Forget generic endorsements. His signature blend of sharp humor, unfiltered storytelling, and skitvertising, where brands become part of the punchline, not the script, has made him one of India’s most inventive comedy influencers. Whether he’s riffing on everyday chaos or […]
In 2025, global brands are increasingly turning to Indian content creators to capture the attention of one of the world’s most dynamic consumer markets. These collaborations allow brands to craft culturally relevant messaging, reach diverse audiences across regions, and leverage platforms where engagement is highest. Indian creators bring deep insights into local trends, language preferences, […]
Screen fatigue is real, and audiences are actively searching for content that doesn’t demand their eyes—so audio is winning big. In India, the podcast market alone was valued at USD 0.62 billion in 2024, and is projected to grow to USD 2.6 billion by 2030, at a robust CAGR of ~25%. Whether it’s a compelling […]
Durga Puja is one of the most celebrated festivals in India, especially in West Bengal. It’s a time when streets are full of energy, pandals are packed with visitors, and every corner feels festive. For brands, it’s not just about running ads, it’s about resonating with people in a way that feels real and meaningful. […]
Independence Day in India is more than just a national holiday, it’s a powerful moment for brands to connect with audiences through emotion, pride, and shared heritage. Whether you’re launching a social media contest, a heartfelt video, or a limited-edition product, the right hashtags can help your campaign reach a wider audience, boost content visibility, […]
Not long ago, brand mishaps were whispered about in DMs or quietly ignored. Today, they’re addressed head-on, often by influencers with large, loyal followings. From overpriced products to performative messaging, influencers are increasingly using their platforms to speak up. And their audiences are paying attention. So, is this just a trend or a bigger shift […]
Every year, as August 15 approaches, social media turns into a tricolor canvas — flooded with patriotic posts, emotional campaigns, and reflections on freedom. This day isn’t just another marketing event for brands. It’s a moment to step beyond selling, to share something meaningful, and to narrate a story with purpose. On Independence Day, people […]
In today’s influencer economy, visibility isn’t confined to reels and stories—it’s scaling across platforms and screens. Influencers are tapping into new avenues of exposure, reshaping how audiences connect with them. Whether it’s hosting a web show, debuting in OTTs, like Mostly Sane on Mismatched), appearing in reality formats like The Traitors India, or making guest […]
