When UNFPA partnered with Vavo Digital, the brief was both sensitive and clear: They aimed to initiate – open and genuine talks about sexual and reproductive health among young people in India through their JustAsk #KhulkePuchoo WhatsApp chatbot. This effort wasn’t just about informing—it focused on making content feel easy to connect with, respectful of […]
India’s digital environment has transformed, with more than 650 million internet users, and the concept of influence has evolved accordingly. Brands and consumer-oriented content ruled the space, but it has grown into much more. The significance of influencers today goes far beyond brand collaborations. Recognizing the impact of both regional and pan-India creators, different Indian […]
Doodle art has moved beyond the pages of notebooks and has taken the center stage. With digital platforms opening doors to creativity, doodle artists in India are finding their place by mixing illustration, storytelling, and self-expression. These creators bring everyday scenes, unique characters, or pop-culture blends to life through simple yet striking visuals. By 2025, […]
In 2025, India’s entrepreneurial narrative is being reshaped by a new kind of founder: the influencer. These influencers are going beyond just making content. They are using their dedicated followers, unique skills, and strong personal brands to create businesses that can grow big and attract investors. Whether it’s launching beauty products, starting fashion brands, or […]
In 2025, fitness extends far beyond being just a personal goal. It’s now a digital lifestyle. From working out at home and receiving professional nutrition advice to gaining mental health tips, India’s top women fitness influencers are reshaping how people view health and wellness. They’re more than trainers and have become trusted voices for wellness, […]
The marketing field keeps changing, so people in it always need to learn. In the world of marketing communication, where trends move fast and new tech pops up, marketers have to figure out what’s important and what’s just noise. As per a report by EY, the influencer marketing industry is expected to reach INR 3,375 […]
Brands across various niches such as travel, lifestyle, fashion, food, and more are turning to influencer couples to create authentic, relatable campaigns. These pairs naturally share real moments—cooking, exploring, or relaxing together—making your product part of their genuine story. Partnering with couples means double the engagement and a stronger emotional connection with audiences. It’s a […]
When you think of Cannes, you picture iconic films, luxury fashion, and timeless glamour. But in recent editions, Indian digital creators have carved out a powerful space of their own. This wasn’t just about attending—it was about owning the spotlight. From self-styled couture to impactful brand collaborations, Indian influencers brought authenticity, creativity, and cultural pride […]
Radio jockeys (RJs), who once ruled the FM airwaves, have now emerged as powerful voices in India’s digital marketing landscape. Fast forward to 2025, and RJs are no longer confined to radio studios—they’re lighting up social media feeds, building communities on YouTube, and influencing buying decisions on Instagram. With their distinctive voices, storytelling flair, and […]
India isn’t just witnessing a content revolution—it’s at the forefront, shaping the future of global media and entertainment. The World Audio Visual and Entertainment Summit (WAVES 2025), held from May 1 to May 4 at the Jio World Convention Centre in Mumbai, proved to be a key milestone in this transformation. Hosted by the Ministry […]
