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How to find the perfect branding colours for your page?

The right colour is essential for branding because it leaves a lasting impression on your audience. It helps consumers to associate with you, increasing the chances of brand recognition. Colours are not only a fundamental element for brands but influencers too.

Every colour defines something. Every colour has a meaning. Adding colours will make your social media page complete and perfect.

Creating an eye-catchy colour palette for your Instagram feed will improve personal branding. It will help you in designing an impressive social media page. Many of your followers are looking for an aesthetic feed. So, why not surprise them by giving them one?

But how can you find perfect branding colours for your page?

Well, VavoDigital has brought a guide to help you make your Instagram page look appealing and ready for brand campaigns.

• Clear your purpose!

Define the purpose behind creating your Instagram page. Your audience won’t engage with you if they have no idea about what to expect from you. Being clear about your goals will further help in creating a fascinating feed.

• Understand your audience!

After identifying your goals, understand what kind of audience you want to target. Once you are clear about it, study the emotions you want to evoke. It is important because different colours arouse different emotions in humans.

For example, blue is associated with trust and security, yellow with optimism, purple with calmness, green with wealth, etc.

You can study the colour emotion guide to understand the emotions that are triggered by a particular colour.

 

• Choose the tone that suits you well!

The next step is to set a colour tone for your feed. Decide on a colour palette for your page. You can either go for a warm or a cool tone, or a colour that thrills and excites your audience.

After all, people always love an Instagram feed that is appealing to their eyes. Remember, colours will influence your audiences’ mood. Make sure to create a palette that invites engagement to your page. Use the colour palette wisely!

• Learn about the colour wheel!

Get familiar with the colour wheel after deciding on a colour that matches the style of your content. A colour wheel demonstrates colour shades and hues. It will help you in developing a colour palette that will make an amazing Instagram feed.

There are different types of colour palettes you can choose to use for your feed:

✓ Monochromatic colour palette

✓ Analogous colour palette

✓ Neutral colour palette

✓ Complementary colour palette

 

  • Split Complementary colour palette
  • Triad Colour palette
  • Square Colour palette
  • Tetrad Color palette

 

 

• Always try out new colour schemes!

We will never be too old to try out new things. It works with colour schemes as well. Experiment with new colour schemes on your feed. If your audience starts appreciating it, chances are that you have found the perfect palette.

A mix of colours can work in your favour too. If the selected colour scheme works for you, then it’s a bingo! If not, don’t give up because you always have other options open.

But, experimenting doesn’t mean you should frequently change the colour scheme of your feed. Analyse it for a while. Keep a note of how your audience is responding to your page.

• Always try out new colour schemes!

We will never be too old to try out new things. It works with colour schemes as well. Experiment with new colour schemes on your feed. If your audience starts appreciating it, chances are that you have found the perfect palette.

A mix of colours can work in your favour too. If the selected colour scheme works for you, then it’s a bingo! If not, don’t give up because you always have other options open.

But, experimenting doesn’t mean you should frequently change the colour scheme of your feed. Analyse it for a while. Keep a note of how your audience is responding to your page.

 

• Use different tools to create a colour palette:

There are various tools to create a colour palette. But, some of the most used tools are:

✓ Color Scheme Designer

✓ Adobe Color

✓ Coolors.co

Try out these tools to create a colour palette that perfectly suits your Instagram feed. One can get a variety of colour combination options. With the help of these tools, you can either create it from scratch or even customise it. After this, save your palette and try to filter it out. Also, one of the best ways to save it is by using a colour combo tester.

You can also create an Instagram colour palette vision board and try filters to know what suits your feed. While you create this vision board, make sure to include things like logo, website elements, existing or new pictures that you want on your feed, etc. All these will give you an insight into how you want to make your Instagram feed look like.

If you use all of these guidelines correctly, you might be able to create a persuasive, powerful, and creative feed. It doesn’t matter if you are designing your Instagram feed, logo, or anything else. What matters is how you design them using beautiful and attractive colours. Everyone might not be able to understand the colour theory in depth, but they are aware that colours make an impact.

Since we have been talking about impressive and engaging feed, let us tell you one thing. It’s not only the content but even your Instagram feed that says a lot about you. Studies have found that colours can influence your audiences’ minds to an extent. These colours have the ability to change even the purchasing decisions of customers. They help you in building a trusted and loyal customer base. Apart from sending the right message to the public, the colour scheme also strengthens your identity as an influencer. Either it is black & white or a colourful palette, colours always seem to add a tinge of spark in everyone’s life and will definitely add the same to your page.

Your audience is waiting for you to come out with better aesthetics. So, start making a colour palette that will suit your Instagram feed.