5 Indian sustainability influencers who inspire us to go green!
In 2025, sustainability is no longer optional, it’s essential. Across India and beyond, a new wave of sustainability influencers is transforming the way we think about eco-conscious living.Over 60% of urban millennials report actively choosing brands with sustainable practices , and these digital leaders are showing how small, mindful choices, from zero-waste swaps to ethical fashion, can make a big impact.
What sets these sustainability influencers apart isn’t just their followers, it’s their impact. Through practical tips, ethical product reviews, and actionable eco-swaps, they inspire thousands of Indians every month to make greener, more conscious choices.
In this blog, we’ll highlight 5 Indian sustainability influencers leading the green movement and show how their content inspires action every day.
The Sustainability Influencers Who Inspire Change
These sustainability influencers are not just sharing ideas, they’re sparking real action. From eco-friendly lifestyle hacks to ethical brand collaborations, they show how small, conscious choices can create meaningful change.
1. Sangeeth & Kavya
- Followers: 1M
- Category: Mega | Sustainability
- Avg Views: 564K
- Engagement Rate: 5.29%
Sangeeth and Kavya are a dynamic duo redefining sustainability through overlanding, minimalistic living, and eco-conscious travel. Over the past two years, they’ve travelled more than 45,000 km across India, cooking their own meals, reducing waste, and documenting their journey on Instagram. Their hands-on approach includes planting over 10,000 saplings, with an ambitious goal to reach 100,000 in the coming years. By blending adventure with environmental responsibility, they inspire Gen Z and millennial audiences to adopt sustainable habits while demonstrating that conscious living can be exciting, achievable, and impactful.
- Followers: 413K
- Category: Macro | Sustainability
- Avg Views: 170K
- Engagement Rate: 2.3%
Pankti Pandey is one of India’s leading sustainability influencers, known for turning eco-conscious living into an actionable lifestyle. She founded ZeroWasteAdda, now India’s largest community for climate-conscious conversations, inspiring thousands to adopt zero-waste practices, mindful consumption, and everyday sustainable habits. Her content is relatable, practical, and especially resonates with Gen Z audiences looking to make meaningful environmental choices. Pankti’s contributions have been recognized nationally, including an award from Prime Minister Narendra Modi, cementing her influence in the green movement.
- Followers: 374K
- Category: Macro | Sustainability
- Avg Views: 194K
- Engagement Rate: 6.59%
Aalekh Kapoor combines influence with impact. With a strong engagement rate, he shows that sustainability conversations don’t just attract viewers but also spark action. Aalekh focuses on eco-friendly lifestyle shifts, fitness with a conscious edge, and supporting brands that prioritize planet-positive practices. His ability to humanize sustainability, making it less about perfection and more about progress has helped him become a trusted voice in the green movement.
4. Mr Earth
- Followers: 193K
- Category: Macro | Sustainability
- Avg Views: 99K
- Engagement Rate: 2.00%
Sagar Singh, better known as Mr Earth, is a sustainability educator and environmental activist who founded Eco Warriors India. His content highlights practical green practices like beach cleanups, rainwater harvesting, tree planting, and plastic-free living. By blending science with storytelling, Sagar makes sustainability approachable and inspires his audience to take small yet impactful steps for the planet.
5. Anuj Ramatri
- Followers: 154K
- Category: Macro | Sustainability
- Avg Views: 120K
- Engagement Rate: 2.10%
Anuj Ramatri, popularly known as ECOFREAK, is a sustainability influencer and educator who uses storytelling to make environmental issues relatable. With over 471K YouTube subscribers and 100K+ Instagram followers, he creates thought-provoking content on topics like eco-bricks, zero-waste living, and reducing plastic pollution. His shorts and reels simplify complex climate issues, inspiring Gen Z and millennials to take small, actionable steps toward a greener lifestyle.
Note: The follower counts, engagement rates, and average views mentioned below are as of September 2025 and may change over time.
Also Read: Top 10 Animation-Led Artists in India on Instagram
Why These Sustainability Influencers Matter for Your Brand?
Today’s consumers aren’t just buying products, they’re buying values. Sustainability influencers bridge that gap by:
- Building Authenticity: Their everyday eco-conscious practices make brand collaborations feel genuine, not staged.
- Driving Engagement: With high ER% and relatable content, they spark meaningful conversations that go far beyond likes and shares.
- Connecting with Millennials & Gen Z: These influencers resonate with younger, conscious audiences. Brands promoting CSR campaigns can amplify their reach while authentically engaging eco-aware consumers.
- Creating Lasting Impact: Sustainability isn’t seasonal. These creators keep the conversation alive year-round, ensuring your brand stays top-of-mind.
- Aligning Purpose with Action: Partnering with them lets brands demonstrate real responsibility, not just make claims. CSR initiatives, in particular, gain credibility and visibility through these trusted voices.
Conclusion
As India embraces eco-conscious living, these sustainability influencers are at the forefront of shaping conversations that matter. They go beyond trends, building communities grounded in trust, responsibility, and mindful choices. For brands, collaborating with them isn’t just a marketing strategy, it’s an opportunity to align with values that consumers deeply care about.
Let’s Build Impactful Campaigns Together
At Vavo Digital, we help brands create campaigns that inspire action and foster trust. Whether it’s amplifying sustainability stories or driving purpose-led marketing, we connect you with the right influencers to make an authentic impact.
FAQs : Sustainability Influencer Marketing
1. Why should brands work with sustainability influencers?
They help brands connect with eco-conscious audiences in a credible, relatable way, driving stronger trust than traditional ads.
2. Which industries can benefit from sustainability influencer campaigns?
Any sector, from fashion, food, and travel to real estate and FMCG can leverage sustainability messaging effectively.
3. How do you measure ROI in sustainability campaigns?
By tracking engagement rates, impressions, audience sentiment, and brand recall, not just conversions.
4. Are sustainability influencers only relevant during special occasions like Earth Day?
No. Their influence extends year-round, making them valuable partners for continuous campaigns.
5. How does Vavo Digital select the right sustainability influencers?
We evaluate audience fit, authenticity, engagement quality, and alignment with brand values before recommending collaborations.
