Think about the last time an ad actually made you buy something in college. Chances are it wasn’t an ad at all. It was a friend telling you about it between lectures, or someone in your hostel using a product you hadn’t heard of. That’s peer influence. And in 2026, the smartest brands in India […]
Here’s something worth paying attention to. Coachella 2026 had no major Indian artists performing. And yet Indian social media was flooded with Coachella content for days. Not because of the music. Because Indian creators attended the event as brand representatives, and their content travelled back home faster than any paid campaign could. That’s events influencer […]
If you’re a BFSI or fintech brand that works with influencers, this one is directly for you. Not a regulatory update you can skim and forget. Something that changes how you write your next brief. SEBI’s crackdown on unregistered finfluencers continues to reshape how finance brands approach influencer marketing in 2026. Earlier this year, SEBI […]
You’ve probably already watched one without realising it. A six-episode series on Instagram where each episode is under 90 seconds. A workplace comedy on Reels that somehow kept you hooked until the end. A brand story that felt like a show you actually wanted to watch. That’s a micro drama. And in India, they’re having […]
More than 73% of internet users in India now consume content in regional languages. Yet many influencer campaigns are still planned as though English is the default and regional languages are simply an adaptation. We’ve seen this play out repeatedly in multilingual creator campaigns. The brief gets translated, the messaging stays the same, and the […]
There’s a version of this blog post that would tell you to “post consistently, engage authentically, and know your audience.” You’ve read that one. Many times. This isn’t that. Because most creators and brands in 2026 are still operating on 2023 instincts. They’re recycling content across platforms, padding videos to hit arbitrary length targets, and […]
Influencer marketing can be an effective way for ecommerce businesses to reach new audiences and promote their products or services. Here are a few ways that influencer marketing can help ecommerce businesses: Increase brand awareness : By working with influencers with a large following, businesses can expose their brand to a wider audience and increase […]
[vc_row][vc_column][vc_column_text] Influencer marketing can be a powerful strategy for small businesses looking to expand their reach and generate interest in their products or services. By partnering with influencers with a sizable, engaged following, small businesses can leverage their influence to promote their offerings to a larger audience. Influencer marketing has the potential to provide ongoing opportunities […]
Micro-influencer marketing is a strategy that involves partnering with individuals with a smaller but highly engaged following on social media or other online platforms. These influencers often called micro-influencers, have a high focus on their niche and specialize in a particular topic or industry. Here are some benefits of using micro-influencers for your marketing efforts: […]
Influencer marketing can be an effective strategy for small businesses looking to expand their reach and generate interest in their products or services. By partnering with influencers with a sizable, engaged following, small businesses can leverage their influence to promote their offerings to a larger audience. Here are some tips for using influencer marketing to […]
