In 2025, fitness extends far beyond being just a personal goal. It’s now a digital lifestyle. From working out at home and receiving professional nutrition advice to gaining mental health tips, India’s top women fitness influencers are reshaping how people view health and wellness. They’re more than trainers and have become trusted voices for wellness, […]
The marketing field keeps changing, so people in it always need to learn. In the world of marketing communication, where trends move fast and new tech pops up, marketers have to figure out what’s important and what’s just noise. As per a report by EY, the influencer marketing industry is expected to reach INR 3,375 […]
Brands across various niches such as travel, lifestyle, fashion, food, and more are turning to influencer couples to create authentic, relatable campaigns. These pairs naturally share real moments—cooking, exploring, or relaxing together—making your product part of their genuine story. Partnering with couples means double the engagement and a stronger emotional connection with audiences. It’s a […]
In the ever-evolving landscape of digital marketing, one question continues to dominate boardroom discussions, agency pitches, and creator-brand strategy meetings: What works better in 2025 – Influencer Marketing or Paid Ads? For brands trying to maximize ROI, the answer isn’t black and white. Both strategies offer powerful advantages. Both require a budget. But the nuances […]
When you think of Cannes, you picture iconic films, luxury fashion, and timeless glamour. But in recent editions, Indian digital creators have carved out a powerful space of their own. This wasn’t just about attending—it was about owning the spotlight. From self-styled couture to impactful brand collaborations, Indian influencers brought authenticity, creativity, and cultural pride […]
As the digital landscape continues to reshape consumer behavior, Father’s Day gifting has evolved far beyond mugs and ties. In India, where emotional value and gifting culture intersect meaningfully, influencers have emerged as key players in shaping how and what people buy for their fathers. Brands that understand and leverage this shift are creating impactful […]
Radio jockeys (RJs), who once ruled the FM airwaves, have now emerged as powerful voices in India’s digital marketing landscape. Fast forward to 2025, and RJs are no longer confined to radio studios—they’re lighting up social media feeds, building communities on YouTube, and influencing buying decisions on Instagram. With their distinctive voices, storytelling flair, and […]
In a world where wellness has become less of a buzzword and more of a way of life, there’s a quiet health disruptor that often slips under the radar—food intolerance. It’s not as obvious as a fever or cold, but it manifests in ways we often ignore: bloating after a seemingly “healthy” meal, that mid-day […]
In India, Snapchat has quickly become the most popular platform for influencer marketing, particularly with Gen Z and younger millennials. India has more Snapchat users than any other country in the world, with over 208 million active users. Brands have an exceptional opportunity to establish genuine and innovative connections with this sizable and active audience. […]
The SaaS (Software-as-a-Service) industry is booming. From productivity tools to niche enterprise software, SaaS has revolutionized how businesses operate. But as competition grows fierce, customer acquisition becomes costlier. That’s where influencer marketing comes into play. Traditionally associated with beauty, fashion, or lifestyle brands, influencer marketing is now stepping into B2B territory, including SaaS. It’s no […]
