The festive season in India isn’t just about lights and celebrations, it’s a major opportunity for brands. Influencer partnerships typically rise by 30–40% during this period, with deal values climbing 15–25% compared to regular months (Exchange4Media). In fact, a recent Qoruz report shows that brands are expected to invest over ₹700 crore in influencer marketing […]
Diwali is when homes light up with celebrations, families come together, and food takes center stage, from festive thalis to gifting hampers and house parties. For F&B brands, this season is not just about boosting sales, but about becoming a part of these intimate family moments. A LocalCircles survey revealed that 53% of urban Indians […]
When it comes to consumer technology, Samsung has always set the benchmark for innovation. With the Tab S10 FE series, the brand wanted to create not just awareness but curiosity, showcasing the device as a companion for creativity, productivity, and entertainment. In today’s crowded digital space, the challenge was clear: how do you tell a […]
Diwali isn’t just about lights and celebrations, it’s also about making a statement. And this season, it’s the men who are taking the spotlight. Male fashion influencers have become a true source of inspiration for the Gen Z , redefining what festive style means in 2025. With their ability to blend streetwear, luxury, and lifestyle […]
Festivals in India are never complete without sweets, and Raksha Bandhan is no exception. While rakhis symbolize the bond of protection, it’s the exchange of mithai that adds warmth and sweetness to the celebration. For Rakhi 2025, Lal Sweets wanted their iconic Mysore Pak to become the go-to festive delight. To make this happen, Lal […]
In 2025, global brands are increasingly turning to Indian content creators to capture the attention of one of the world’s most dynamic consumer markets. These collaborations allow brands to craft culturally relevant messaging, reach diverse audiences across regions, and leverage platforms where engagement is highest. Indian creators bring deep insights into local trends, language preferences, […]
On social media today, people don’t just buy products, they buy trends, moments and the thrill of being part of something new. Remember how everyone rushed to grab the Labubu doll before it sold out? That’s FOMO, the fear of missing out—in action. Influencers play a big role in this, making launches feel urgent and exclusive […]
When Shree Krishna Group wanted to showcase potential buyers its properties in Chembur and Khar, they took a route beyond traditional marketing. This regional real estate brand wanted to team up with regional influencers , to drive campaigns that blended lifestyle storytelling with real estate. The goal was clear: make prospective buyers not just see, […]
Animation art is rapidly gaining traction in India, with creators transforming sketches, doodles, and motion graphics into content that captivates and entertains audiences across social media. From witty Instagram posts to immersive YouTube videos, these artists are redefining digital storytelling with their unique styles, creativity, and engaging narratives. In 2025, animation-led artists have become a […]
Festivals in India aren’t just about rituals, they’re milestones of culture, community, and consumer excitement. And increasingly, the biggest momentum is coming from outside metros. In 2024, more than 65% of festive online sales came from Tier-2 and Tier-3 cities, signaling where the real growth lies. For brands, this shift has changed the influencer playbook. […]
