Promoting Tourism In UTAH Via Influencer Marketing
These days, more and more businesses are realizing the importance of influential people in promoting a company’s name or services. According to the current trends, audiences are no longer interested in traditional advertising; they tend to disregard and move on when they encounter such ads. But these days, brands are striving to create more than just adverts; instead, they want to create a touching narrative that includes a modest amount of advertising so that viewers can relate to it.
There is no doubting the effectiveness of influencer marketing. The market grew from $1.7 Billion in 2016 to a whopping $16.4 Billion in 2022 according to a report. The fact that 84% of marketers anticipate incorporating influencer marketing initiatives into their marketing plan over the course of the upcoming year is not surprising. It can significantly alter a brand’s goodwill if done right.
Vavo Digital assists brands in using these hurdles to their advantage on social media.
The UTAH Campaign is one such beloved campaign of which everyone at Vavo Digital is proud.
About UTAH
Utah is a state located in the western United States. It is known for its natural beauty, including parks such as Zion National Park and Bryce Canyon National Park. The state is also home to several ski resorts and is a popular destination for outdoor enthusiasts. The state’s economy is driven by industries such as mining, agriculture, and tourism.
About The Campaign
We partnered with AVIAREPS Aviation Tourism & Travel Marketing Private Limited to execute online influencer campaigns for the promotion of the state of Utah, USA, as a perfect holiday destination for the Indian audience. The campaign was designed in such a way that Indian customers can observe people from their country who are native speakers and come from similar backgrounds to learn more about how to explore a new place like Utah.
Objective
To raise awareness and educate the Indian masses to project the State of Utah as an ideal vacation spot to be added to one’s bucket list when choosing a holiday destination in the USA.
Solution & Execution
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We facilitated two key travel influencers of India – Aakash Malhotra & Larissa D’sa, who traveled and explored the diverse and magnificent landscapes of Utah and showcased the same through a series of aesthetic and credible deliverables on Instagram like Reels, Image Posts, Stories, and a full-length YouTube video. These influencers experienced incredible activities like trekking in the iconic Narrows of Zion National Park, road-tripping across some of Utah’s breathtaking scenic byways, snowboarding, etc.
As the influencers serve as ambassadors, this long-term and multiple-post association will aid to foster trust among tourists and foster an enduring buzz about the state.
Campaign Summary
The goal of the campaign was to spread knowledge among Indians about Utah as a desirable vacation destination to check off one’s travel wish list while selecting a holiday destination in the USA. The major goal of this campaign was to highlight Utah’s tourism attractions in contrast to those of other states that are often visited. As the influencers served as ambassadors, this multi-post, long-term partnership fostered trust and an enduring buzz among tourists about the state. If an influencer makes frequent mentions to a particular location (while taking care to avoid oversaturating their audiences), this can help in boost audience recall and pique their interest in visiting that location.
In the end, it’s important to understand the fact that when consumers recognize the authenticity you foster around your brand through influencer marketing, they are more likely to adore it.
One of the top influencer marketing agencies in India, Vavo Digital, recognizes the huge impact that these influencers may have on both your D2C business and their audiences. Intrigued to learn more? Feel free to contact us at hello@vavodigital.com, and we will respond as soon as possible.
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