VAVO DIGITAL X MIKO 3 ROBOT : A CAMPAIGN TO REMEMBER
These days, more and more businesses are recognising the value of individuals with market influence in spreading the word about a brand or product.
Influencer marketing was deemed effective by 94% of businesses who tried it. As a result, it’s no surprise that 84% of marketers expect to use influencer marketing initiatives in their marketing strategy over the next year. If done correctly, it can change the goodwill of a brand tremendously.
Going by the trends, we can see how audiences are not interested in plain advertising anymore; they tend to ignore and move on when they see any such ads. But, now the brands are coming up with not just advertisements, what they are trying to do is to make a heartwarming story and incorporate a small advertisement in it so that viewers can connect with it.
Vavo Digital helps brands make these challenges a hit on social media platforms.
One such loved campaign which everyone at Vavo Digital is proud of is
CAMPAIGN OBJECTIVE
- To raise awareness, enthusiasm and buzz for their product- Miko 3. By emphasizing the brightness and energy it can offer to the everyday life of a kid in India.
- To make Miko 3 stand out in the market as a best friend of every Indian parent as the product can take care of the emotional needs of their kids.
ABOUT THE PRODUCT- MIKO 3 ROBOT
AI- Powered Smart Robot for kids. A robot that comes with dozens of emotions, It engages and educates through various age appropriate apps & content, it narrates stories, dances, plays hide and seek. By better understanding a kid’s developmental phases Miko can help kids accelerate learning and increase intelligence.
CAMPAIGN OVERVIEW
Miko 3 extended an invitation to #VavoDigital niche influencers. Influencers were expected to augment their audience by publishing relevant content. That’s when we devised a three-grid post approach to make a buzz on Instagram and YouTube.
A LOOK AT OUR INSTAGRAM CAMPAIGN INFLUENCERS
INSTAGRAM CAMPAIGN HIGHLIGHTS
● 1.4M Reel views were garnered from 16 influencers’ videos
● Campaign witnessed an overall CTR of 2.93%
● The content garnered 2.7M Reach
● The content garnered 1.3M Impressions
● Through stories the campaign garnered 6705 Link Clicks
The Miko Robot 3 Instagram account saw a rise in their followers soon after the campaign started. The account gained 1100+ followers making it a great success.
A LOOK AT OUR YOUTUBE CAMPAIGN INFLUENCERS
YOUTUBE CAMPAIGN HIGHLIGHTS
● 165K+ video views were garnered from 5 influencers’ videos
● Campaign witnessed an average CTR of 5.72%
● The videos garnered 2.2M+ Impressions
A SURGE IN THEIR WEBSITE TRAFFIC
As you can see in the above graph, Miko’s website was getting high traffic till mid February but then
the traffic dropped towards the end. The campaign started on 28th February and ended on 12th March. As you can see, the traffic jumped up in March. The rise is seen because of multiple factors, Influencer marketing playing its role in it too.
OVERALL CAMPAIGN SUMMARY
● 1.5M+ video views were garnered from 16 influencers’ videos
● Campaign witnessed an average CTR of 2.93% on Instagram and 5.72% on YouTube
● The campaign garnered 6705 Link Clicks through Instagram Stories.
● The campaign garnered 3.5M Impressions as a whole.
● The campaign garnered 2.7M Reach as a whole.
Miko 3 robot campaign undoubtedly was one of our favourite and most successful campaigns as the stats show. We hope you enjoyed reading about this innovative campaign, we will be back with more such interesting campaigns happening here at Vavo Digital till then miss us guys!!!!!
Happy Marketing, Marketers!
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