Influencer Marketing has been the biggest buzz word in the industry since its inception a few years back and it’s on the rise since then in India, with 2020 witnessing its phenomenal growth. The popularity of influencer marketing has made it possible and inevitable for brands to utilize this magnificent tool and has made it […]
As the world is getting used to the challenges of this pandemic, influencer marketing found a way to continue evolving at a rapid rate. With more and more marketing opportunities coming their way, brands have started widening their horizons and metrics when it comes to choosing the right influencer to market them. Traditional criteria of […]
TikTok, in the recent past, has shown the world that there are creators everywhere and of all kinds. They quickly got their users hooked on sharing short clips, tips, quick laughs, and fun relatable videos. Having captured the tween and young adult audiences’ attention, TikTok’s top competition became Instagram. Never the one to be left […]
With all the global challenges in 2020, brands and creators are using the power of social media more than ever changing all the ideologies around! Content creators, in 2020 have played a crucial part in spreading brand awareness, influencing purchase decisions and curating insightful content. 2020 has set its trends for 2021, micro Influencers will […]
How do you find the right influencers? How do you manage the promotions and campaigns? Which platforms work the best for B2B Influencer Marketing? In a nutshell, it’s all about how every business today wants to work with influencers. While Instagram influencer marketing hit $8.08 billion in spend in 2020, the growth trajectory of the […]
January has its kites soaring high and February is wrapped with Nutella and Roses. Numberless world days like World Health Day, World Art Day, World Book Day, World Social media Day and not to miss those heart warming Mother’s Day and Siblings Day! Content calendar has it all and a perfect way to execute your […]
Why is eating important for ‘survival’? Is it even a question to ask? Likewise, promoting your brand through influencers is necessary for positioning your survival in the market. 1. Influencer marketing helps revamp your content strategy Sometimes it just takes one idea to make a multifold impact i.e one strategy can be personified by numerous […]
Hello dear content creators, We see you. We hear you. In today’s day and age, you are our window to the outside world. You affect not only our decisions as a consumer, but also help shape brands’ image — new and established alike. Your reach expands geographies and barriers and each one of you holds […]
Around nine months ago, the world as we knew it changed. As the near-term effects of the outbreak continue to be felt across the global economy, there are several industries that have gotten disrupted – for better off or worse, and one of them is influencer marketing. While businesses and creators within the influencer marketing […]
In the last 5 years, influencer marketing has grown multifold with countless content creators and brands collaborating with many of them. It’s one of the more sought after marketing tools there is out there today. According to Digital Marketing Institute, 86% women make their purchasing decisions through social media and 49% of consumers rely on […]
