Every August 15th, Indian social media looks the same. Saffron, white, and green. A caption about freedom. A generic hashtag. A post that took five minutes to brief and five seconds to scroll past. And then it’s over. The thing is, Independence Day is one of the most emotionally charged moments in the Indian calendar. […]
Diwali is not only a festival of lights, but also one of the largest shopping seasons for Indians. Rapid adoption of digital and discretionary spending is accelerating in tier-2 cities. As reported by Economic Times, e-commerce sales during the festive season have increased 23-25% in these cities, demonstrating their growing consumption power. This is where […]
The festive season in India isn’t just about lights and celebrations, it’s a major opportunity for brands. Influencer partnerships typically rise by 30–40% during this period, with deal values climbing 15–25% compared to regular months (Exchange4Media). In fact, a recent Qoruz report shows that brands are expected to invest over ₹700 crore in influencer marketing […]
Diwali is when homes light up with celebrations, families come together, and food takes center stage, from festive thalis to gifting hampers and house parties. For F&B brands, this season is not just about boosting sales, but about becoming a part of these intimate family moments. A LocalCircles survey revealed that 53% of urban Indians […]
Ganesh Chaturthi 2025 is just around the corner, and brands are gearing up to capture the festive excitement. Influencer campaigns have emerged as a powerful way to reach audiences, but even well-planned campaigns can underperform without a final audit. A last-minute influencer campaign audit helps brands identify gaps, refine messaging, and maximize engagement during the […]
