Diwali is one of the busiest times of the year for influencer marketing, and brands are spending more on creator campaigns in 2026. But a bigger budget also means higher creator rates, more competition for popular creators, and more brands trying to get noticed in the same feeds. So, what does this mean for your […]
There was a time when festive marketing revolved largely around Diwali. Now, brands are making room for Onam, Durga Puja, Navratri, Pongal, Ganesh Chaturthi, and several other regional celebrations. Each festival brings its own shopping habits, cultural moments, and opportunities for brands to connect with consumers. An Onam campaign in Kerala looks very different from […]
Gujarat’s festive calendar runs on two massive consumer moments back to back. Navratri turns into nine nights of garba, new outfits, and a state-wide retail spike. Diwali follows close behind with gold, gifting, and home purchases. For brands trying to reach Gujarati audiences during this window, the right creator partnership can do more in a […]
Raksha Bandhan gives brands something most festivals don’t. A moment where people are already primed to buy, already thinking about someone specific, and already emotionally invested before a single ad reaches them. Sisters are picking rakhis. Brothers are hunting for gifts. Families are planning what sweets to send. The intent exists before the campaign does. […]
Every August 15th, Indian social media looks the same. Saffron, white, and green. A caption about freedom. A generic hashtag. A post that took five minutes to brief and five seconds to scroll past. And then it’s over. The thing is, Independence Day is one of the most emotionally charged moments in the Indian calendar. […]
Diwali is not only a festival of lights, but also one of the largest shopping seasons for Indians. Rapid adoption of digital and discretionary spending is accelerating in tier-2 cities. As reported by Economic Times, e-commerce sales during the festive season have increased 23-25% in these cities, demonstrating their growing consumption power. This is where […]
The festive season in India isn’t just about lights and celebrations, it’s a major opportunity for brands. Influencer partnerships typically rise by 30–40% during this period, with deal values climbing 15–25% compared to regular months (Exchange4Media). In fact, a recent Qoruz report shows that brands are expected to invest over ₹700 crore in influencer marketing […]
Diwali is when homes light up with celebrations, families come together, and food takes center stage, from festive thalis to gifting hampers and house parties. For F&B brands, this season is not just about boosting sales, but about becoming a part of these intimate family moments. A LocalCircles survey revealed that 53% of urban Indians […]
Ganesh Chaturthi 2025 is just around the corner, and brands are gearing up to capture the festive excitement. Influencer campaigns have emerged as a powerful way to reach audiences, but even well-planned campaigns can underperform without a final audit. A last-minute influencer campaign audit helps brands identify gaps, refine messaging, and maximize engagement during the […]
