Who would’ve thought a collaboration between Samay Raina and Anurag Kashyap would break the internet? Or that a luxury brand’s most powerful ad of the year would be shot on a phone, without a single glossy frame? 2025 was the year digital advertising stopped playing safe. Brands moved beyond formulaic campaigns and took creative swings […]
The influencer economy has grown at an unprecedented pace. From niche creators sharing authentic content to professional influencers shaping cultural trends, the industry has evolved into a cornerstone of modern marketing. In fact, India’s influencer‑marketing sector is projected to reach ₹3,375 crore by 2026, growing at a CAGR of ~18% . Recognizing this remarkable journey, the […]
From optional extra to business essential, influencer marketing now shapes purchase decisions and brand narratives alike. Recent data shows that more than two‑thirds of Indian consumers turn to influencers for product information and discovery. Meanwhile, in India’s 2025 festive window alone, brands projected to spend over ₹700 crore on influencer campaigns, marking a significant step up […]
You have launched your new bridal collection. You know your designs match your audience’s taste, but if they aren’t in front of your audience, they might as well not exist. Traditional marketing doesn’t have time retention anymore. Today’s brides aren’t flipping through magazines, they’re scrolling through Reels. From sun-kissed bridal entries to choreographed sangeet performances, […]
The internet just got its newest rulebook, and it’s about AI. A few days back, the Indian government proposed new AI labeling rules that could change how every piece of digital content is created, shared, and consumed. In simple terms: if your post, video, or campaign uses AI tools, from editing to voiceovers to full-on […]
The Indian Women’s Cricket Team’s World Cup victory wasn’t just a sporting milestone, it was a cultural reset. After decades of being overshadowed by the men’s team, India’s women cricketers finally lifted their first-ever World Cup trophy, igniting a wave of emotion, pride, and social media celebration. But beyond the goosebumps and hashtags lies a […]
In today’s attention economy, five seconds can make or break a brand message. Traditional ads get scrolled past. Overproduced reels are skipped at the blink of an eye. What actually makes people stop, laugh, and share? Comedy. Short-form humor content, especially under 15 seconds, is dominating Instagram, driving 34% higher visibility and far stronger retention. […]
This festive season, Samsung wanted to do more than just push offers, it wanted to connect. With every brand vying for attention, the challenge was clear: how do you stand out when everyone is shouting “sale”? That’s where AI stepped in. What began as a campaign brief turned into a data-driven creative sprint. Using advanced […]
When it came to festive marketing this year, competition wasn’t just fierce, it was overwhelming. So, how did leading brands manage to capture consumer attention in such a crowded space? They let artificial intelligence call the shots. Recent reports indicated that AI-led campaigns achieved success rates of 30–40% across sectors such as e-commerce, fashion, and […]
Samay Raina isn’t just collaborating with brands, he’s redefining how they connect with digital audiences. Forget generic endorsements. His signature blend of sharp humor, unfiltered storytelling, and skitvertising, where brands become part of the punchline, not the script, has made him one of India’s most inventive comedy influencers. Whether he’s riffing on everyday chaos or […]
