When Shree Krishna Group wanted to showcase potential buyers its properties in Chembur and Khar, they took a route beyond traditional marketing. This regional real estate brand wanted to team up with regional influencers , to drive campaigns that blended lifestyle storytelling with real estate. The goal was clear: make prospective buyers not just see, […]
Animation art is rapidly gaining traction in India, with creators transforming sketches, doodles, and motion graphics into content that captivates and entertains audiences across social media. From witty Instagram posts to immersive YouTube videos, these artists are redefining digital storytelling with their unique styles, creativity, and engaging narratives. In 2025, animation-led artists have become a […]
Festivals in India aren’t just about rituals, they’re milestones of culture, community, and consumer excitement. And increasingly, the biggest momentum is coming from outside metros. In 2024, more than 65% of festive online sales came from Tier-2 and Tier-3 cities, signaling where the real growth lies. For brands, this shift has changed the influencer playbook. […]
Opening a new store is always a milestone, but making it a buzzworthy moment requires more than posting about it. In April 2025, Malabar Gold & Diamonds celebrated the grand opening of its 400th showroom, the second in Noida. To create awareness among the target audience, drive footfall, excitement and showcase its exquisite jewelry collections, […]
Ganesh Chaturthi 2025 is just around the corner, and brands are gearing up to capture the festive excitement. Influencer campaigns have emerged as a powerful way to reach audiences, but even well-planned campaigns can underperform without a final audit. A last-minute influencer campaign audit helps brands identify gaps, refine messaging, and maximize engagement during the […]
Screen fatigue is real, and audiences are actively searching for content that doesn’t demand their eyes—so audio is winning big. In India, the podcast market alone was valued at USD 0.62 billion in 2024, and is projected to grow to USD 2.6 billion by 2030, at a robust CAGR of ~25%. Whether it’s a compelling […]
Durga Puja is one of the most celebrated festivals in India, especially in West Bengal. It’s a time when streets are full of energy, pandals are packed with visitors, and every corner feels festive. For brands, it’s not just about running ads, it’s about resonating with people in a way that feels real and meaningful. […]
Pinterest isn’t just a place to save pretty pictures, it’s where people go for inspiration, ideas, and lifestyle guidance. From home décor to fashion and wellness, Pinterest has emerged as a key platform for brands to reach audiences looking for curated, aspirational content. If you’re a brand looking to collaborate with lifestyle influencers on Pinterest […]
Independence Day in India is more than just a national holiday, it’s a powerful moment for brands to connect with audiences through emotion, pride, and shared heritage. Whether you’re launching a social media contest, a heartfelt video, or a limited-edition product, the right hashtags can help your campaign reach a wider audience, boost content visibility, […]
Durga Puja isn’t just a festival, it’s a feeling. The streets of Bengal come alive with color, sound, and spirit, and digital platforms are no different. Every reel, every story becomes a slice of celebration. This year, if you’re a brand looking to join the festivities meaningfully, partnering with the right influencers can make all […]
