In today’s online-focused India, people don’t just buy stuff because of flashy ads—they buy from those they believe in. And most of the time, they trust content creators. A new Kantar study showed something interesting: 67% of Indian buyers trust what influencers say more than regular ads. That’s over two-thirds of your customers listening to […]
In today’s creator economy, every collaboration is more than just a marketing move—it’s a statement. That’s why it’s critical for brands to ensure the voices they amplify reflect the values they stand for. A recent Nike India campaign—intended to spotlight sustainability and creative expression—ended up facing backlash due to reactions around the featured influencer. The […]
When UNFPA partnered with Vavo Digital, the brief was both sensitive and clear: They aimed to initiate – open and genuine talks about sexual and reproductive health among young people in India through their JustAsk #KhulkePuchoo WhatsApp chatbot. This effort wasn’t just about informing—it focused on making content feel easy to connect with, respectful of […]
India’s digital environment has transformed, with more than 650 million internet users, and the concept of influence has evolved accordingly. Brands and consumer-oriented content ruled the space, but it has grown into much more. The significance of influencers today goes far beyond brand collaborations. Recognizing the impact of both regional and pan-India creators, different Indian […]
Doodle art has moved beyond the pages of notebooks and has taken the center stage. With digital platforms opening doors to creativity, doodle artists in India are finding their place by mixing illustration, storytelling, and self-expression. These creators bring everyday scenes, unique characters, or pop-culture blends to life through simple yet striking visuals. By 2025, […]
LinkedIn has grown into a dynamic space where India’s tech voices aren’t just networking—they’re shaping the conversation. With over 150 million Indian users, the platform is now a hub for thought leadership, career growth, and innovation in engineering, AI, cloud, and more. Following the right tech voices on LinkedIn means tapping into real-time insights, technical […]
When LEGO opened its first-ever store in India in May 2025, it didn’t just cut a ribbon—it launched a full-fledged cultural event. From influencer-led Uber rides to massive LEGO brick-style out-of-home (OOH) billboards and a viral digital storytelling campaign, LEGO India transformed Delhi-NCR into a buzzing playground of brand experiences. At a time when India’s […]
In 2025, India’s entrepreneurial narrative is being reshaped by a new kind of founder: the influencer. These influencers are going beyond just making content. They are using their dedicated followers, unique skills, and strong personal brands to create businesses that can grow big and attract investors. Whether it’s launching beauty products, starting fashion brands, or […]
Virtual influencers are a growing trend that extends beyond mere entertainment. They are changing how businesses promote their products. A survey by The Influencer Marketing Factory shows that 58 percent of people follow at least one virtual influencer on social platforms. These digital personalities work like real influencers in marketing campaigns. They post pictures, share […]
In 2025, content creation is no longer just about being creative. It’s about finding ways to work smarter. AI has given influencers game-changing tools to handle tasks such as editing videos, managing schedules, collaborating with brands, and tracking the effectiveness of their content. Whether you’re into fashion, reviewing tech, or sharing travel adventures, these AI […]
