Opening a new store is always a milestone, but making it a buzzworthy moment requires more than posting about it. In April 2025, Malabar Gold & Diamonds celebrated the grand opening of its 400th showroom, the second in Noida. To create awareness among the target audience, drive footfall, excitement and showcase its exquisite jewelry collections, […]
Ganesh Chaturthi 2025 is just around the corner, and brands are gearing up to capture the festive excitement. Influencer campaigns have emerged as a powerful way to reach audiences, but even well-planned campaigns can underperform without a final audit. A last-minute influencer campaign audit helps brands identify gaps, refine messaging, and maximize engagement during the […]
Screen fatigue is real, and audiences are actively searching for content that doesn’t demand their eyes—so audio is winning big. In India, the podcast market alone was valued at USD 0.62 billion in 2024, and is projected to grow to USD 2.6 billion by 2030, at a robust CAGR of ~25%. Whether it’s a compelling […]
Durga Puja is one of the most celebrated festivals in India, especially in West Bengal. It’s a time when streets are full of energy, pandals are packed with visitors, and every corner feels festive. For brands, it’s not just about running ads, it’s about resonating with people in a way that feels real and meaningful. […]
Pinterest isn’t just a place to save pretty pictures, it’s where people go for inspiration, ideas, and lifestyle guidance. From home décor to fashion and wellness, Pinterest has emerged as a key platform for brands to reach audiences looking for curated, aspirational content. If you’re a brand looking to collaborate with lifestyle influencers on Pinterest […]
Independence Day in India is more than just a national holiday, it’s a powerful moment for brands to connect with audiences through emotion, pride, and shared heritage. Whether you’re launching a social media contest, a heartfelt video, or a limited-edition product, the right hashtags can help your campaign reach a wider audience, boost content visibility, […]
Durga Puja isn’t just a festival, it’s a feeling. The streets of Bengal come alive with color, sound, and spirit, and digital platforms are no different. Every reel, every story becomes a slice of celebration. This year, if you’re a brand looking to join the festivities meaningfully, partnering with the right influencers can make all […]
Not long ago, brand mishaps were whispered about in DMs or quietly ignored. Today, they’re addressed head-on, often by influencers with large, loyal followings. From overpriced products to performative messaging, influencers are increasingly using their platforms to speak up. And their audiences are paying attention. So, is this just a trend or a bigger shift […]
When Raksha Bandhan rolls around, most brands rush to Instagram or YouTube — collaborating with lifestyle creators, producing emotional reels, or launching viral shorts. But one powerful platform remains largely untapped for festive storytelling: LinkedIn. Yes, LinkedIn. It might sound unexpected, but that’s exactly the point. While Instagram gets crowded with similar content, LinkedIn offers […]
In the world of influencer marketing, just hitting “post” isn’t enough anymore. As Platforms tighten their algorithms, organic reach continues to drop, and with attention spans shrinking, getting noticed is harder than ever. To cut through the noise, brands are increasingly turning to repost amplification — a strategy that extends the life and visibility of […]
