What do Prime Minister Narendra Modi, Sadhguru, and Nikhil Kamath have in common? They’re not just leaders in their respective fields—they’re also some of the most consistent and strategic content creators in India. Leadership in 2025 isn’t confined to press conferences and news debates. It’s playing out on LinkedIn, YouTube, Instagram, and even WhatsApp. From […]
In today’s influencer economy, visibility isn’t confined to reels and stories—it’s scaling across platforms and screens. Influencers are tapping into new avenues of exposure, reshaping how audiences connect with them. Whether it’s hosting a web show, debuting in OTTs, like Mostly Sane on Mismatched), appearing in reality formats like The Traitors India, or making guest […]
With more than 2.5 billion users globally, WhatsApp has become a powerful digital marketing tool and a top venue for creative influencer-driven campaigns. With influencer marketing predicted to reach over $32.5 billion globally by 2025, brands have a strategic opportunity to boost engagement and return on investment by integrating influencer marketing with WhatsApp. In this […]
In India, insurance has always been about trust. But in 2025, that trust is no longer built through traditional ads—it’s built through people. And increasingly, those people are credible voices on LinkedIn. With insurance penetration still at around 4% of GDP (versus 7% globally), the opportunity for growth is massive—especially if brands can meet customers […]
Instagram boasts massive numbers. X moves fast. But Threads? It’s new, specific, and turning into a treasure trove for marketing that puts talks first. Meta’s Threads app opens up room for instant, text-based chats that seem raw, genuine. While it launched as ad‑free, Threads has now introduced ads in its feed, blending sponsored posts seamlessly […]
In today’s online-focused India, people don’t just buy stuff because of flashy ads—they buy from those they believe in. And most of the time, they trust content creators. A new Kantar study showed something interesting: 67% of Indian buyers trust what influencers say more than regular ads. That’s over two-thirds of your customers listening to […]
In today’s creator economy, every collaboration is more than just a marketing move—it’s a statement. That’s why it’s critical for brands to ensure the voices they amplify reflect the values they stand for. A recent Nike India campaign—intended to spotlight sustainability and creative expression—ended up facing backlash due to reactions around the featured influencer. The […]
When UNFPA partnered with Vavo Digital, the brief was both sensitive and clear: They aimed to initiate – open and genuine talks about sexual and reproductive health among young people in India through their JustAsk #KhulkePuchoo WhatsApp chatbot. This effort wasn’t just about informing—it focused on making content feel easy to connect with, respectful of […]
India’s digital environment has transformed, with more than 650 million internet users, and the concept of influence has evolved accordingly. Brands and consumer-oriented content ruled the space, but it has grown into much more. The significance of influencers today goes far beyond brand collaborations. Recognizing the impact of both regional and pan-India creators, different Indian […]
Doodle art has moved beyond the pages of notebooks and has taken the center stage. With digital platforms opening doors to creativity, doodle artists in India are finding their place by mixing illustration, storytelling, and self-expression. These creators bring everyday scenes, unique characters, or pop-culture blends to life through simple yet striking visuals. By 2025, […]
