Since Holi is around the corner, there is already tremendous excitement. Many brands have started leveraging their creativity for the festival. But, this should not be it. Brands should also work around themes that give the essence of the festival to its audience. It’s because festival marketing humanises a brand and makes it look more […]
In a market full of traditional agencies with sky-high retainers and a never ending loop connecting with influencers, relaying briefs and seeking approvals, VAVODigital has brought in revolutionized and automated strategies to help brands find and connect with influencers of their choice easily. With an intention to revamp and streamline redundant processes of influencer marketing, […]
Firstly, let’s get the definition drilled in; When you notice an influencer’s post, and then you see “Paid Partnership with…” above the post in feed or story, it means that the person who shared it has a business relationship/ association with the brand mentioned, and that they were compensated for the post in monetary/ barter […]
Influencer Marketing has been the biggest buzz word in the industry since its inception a few years back and it’s on the rise since then in India, with 2020 witnessing its phenomenal growth. The popularity of influencer marketing has made it possible and inevitable for brands to utilize this magnificent tool and has made it […]
How do you find the right influencers? How do you manage the promotions and campaigns? Which platforms work the best for B2B Influencer Marketing? In a nutshell, it’s all about how every business today wants to work with influencers. While Instagram influencer marketing hit $8.08 billion in spend in 2020, the growth trajectory of the […]
January has its kites soaring high and February is wrapped with Nutella and Roses. Numberless world days like World Health Day, World Art Day, World Book Day, World Social media Day and not to miss those heart warming Mother’s Day and Siblings Day! Content calendar has it all and a perfect way to execute your […]
Why is eating important for ‘survival’? Is it even a question to ask? Likewise, promoting your brand through influencers is necessary for positioning your survival in the market. 1. Influencer marketing helps revamp your content strategy Sometimes it just takes one idea to make a multifold impact i.e one strategy can be personified by numerous […]
In the last 5 years, influencer marketing has grown multifold with countless content creators and brands collaborating with many of them. It’s one of the more sought after marketing tools there is out there today. According to Digital Marketing Institute, 86% women make their purchasing decisions through social media and 49% of consumers rely on […]
Do you remember a world where we had to order food from pamphlets we’d collected from our magazines or newspapers or go to the restaurants and wait for your takeaway order to be ready? Feels like a lifetime ago, doesn’t it? All of this is thanks to a company that’s become synonymous with food delivery […]
