”Slow and steady wins the race.” Well, that’s what we have learned and grown with! But it seems like the influencer marketplace is turning this saying upside down by enjoying its fast paced growth in the marketing industry. And why won’t they? After all, the influencer industry is only stepping ahead in this race of […]
Influencer marketing has gained immense popularity within years. It has successfully created many marketing opportunities for big brands and startups. Brands are opting for this marketing form to tap into the right target audience. But even after knowing its importance, some myths are pulling these brands away from influencer marketing. A lot of misconceptions are […]
International Women’s day is all about unity, celebration, reflection, advocacy, and action. It’s the day to recall the stories of women’s struggle for equality, a global day to celebrate the achievements of women in differing arenas. But what we forget is to include every woman out there. The struggles, achievements, empowerment and security of the […]
Hello to all the brands and influencers out there reading this blog! Pay attention please! It’s quite evident that every business today wants to work with influencers. Brands have long known that their customers want content that tells a story or provides value to the product they buy in any way. It’s amazing how influencer […]
TikTok, in the recent past, has shown the world that there are creators everywhere and of all kinds. They quickly got their users hooked on sharing short clips, tips, quick laughs, and fun relatable videos. Having captured the tween and young adult audiences’ attention, TikTok’s top competition became Instagram. Never the one to be left […]
With all the global challenges in 2020, brands and creators are using the power of social media more than ever changing all the ideologies around! Content creators, in 2020 have played a crucial part in spreading brand awareness, influencing purchase decisions and curating insightful content. 2020 has set its trends for 2021, micro Influencers will […]
You’ve been seeing them for a while: Cool toned, aesthetic, visually pleasing pictures taken from the top, that make what’s being captured look perfect — almost unreal to the naked eye. Yes, you guessed it right, we’re talking about the flatlay — the holy grail of social media content. There’s an ongoing joke — If […]
Rhiannon had some really great questions and this is an issue that is applicable not only to creative entrepreneurs who don’t necessarily want to be front and center when it comes to their brand
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