The influencer economy has grown at an unprecedented pace. From niche creators sharing authentic content to professional influencers shaping cultural trends, the industry has evolved into a cornerstone of modern marketing. In fact, India’s influencer‑marketing sector is projected to reach ₹3,375 crore by 2026, growing at a CAGR of ~18% . Recognizing this remarkable journey, the […]
On social media today, people don’t just buy products, they buy trends, moments and the thrill of being part of something new. Remember how everyone rushed to grab the Labubu doll before it sold out? That’s FOMO, the fear of missing out—in action. Influencers play a big role in this, making launches feel urgent and exclusive […]
Durga Puja is one of the most celebrated festivals in India, especially in West Bengal. It’s a time when streets are full of energy, pandals are packed with visitors, and every corner feels festive. For brands, it’s not just about running ads, it’s about resonating with people in a way that feels real and meaningful. […]
When Raksha Bandhan rolls around, most brands rush to Instagram or YouTube — collaborating with lifestyle creators, producing emotional reels, or launching viral shorts. But one powerful platform remains largely untapped for festive storytelling: LinkedIn. Yes, LinkedIn. It might sound unexpected, but that’s exactly the point. While Instagram gets crowded with similar content, LinkedIn offers […]
Every year, as August 15 approaches, social media turns into a tricolor canvas — flooded with patriotic posts, emotional campaigns, and reflections on freedom. This day isn’t just another marketing event for brands. It’s a moment to step beyond selling, to share something meaningful, and to narrate a story with purpose. On Independence Day, people […]
In India, insurance has always been about trust. But in 2025, that trust is no longer built through traditional ads—it’s built through people. And increasingly, those people are credible voices on LinkedIn. With insurance penetration still at around 4% of GDP (versus 7% globally), the opportunity for growth is massive—especially if brands can meet customers […]
In today’s online-focused India, people don’t just buy stuff because of flashy ads—they buy from those they believe in. And most of the time, they trust content creators. A new Kantar study showed something interesting: 67% of Indian buyers trust what influencers say more than regular ads. That’s over two-thirds of your customers listening to […]
In 2025, fitness extends far beyond being just a personal goal. It’s now a digital lifestyle. From working out at home and receiving professional nutrition advice to gaining mental health tips, India’s top women fitness influencers are reshaping how people view health and wellness. They’re more than trainers and have become trusted voices for wellness, […]
Brands across various niches such as travel, lifestyle, fashion, food, and more are turning to influencer couples to create authentic, relatable campaigns. These pairs naturally share real moments—cooking, exploring, or relaxing together—making your product part of their genuine story. Partnering with couples means double the engagement and a stronger emotional connection with audiences. It’s a […]
Snapchat is no longer just for filters—it’s Gen Z’s playground. In 2025, if you’re not marketing there, you’re already behind. With over 200 million monthly active users in India, Snapchat has become a hub for Gen Z engagement. Notably, 120 million of these users are Gen Z consumers, highlighting the platform’s reach within this demographic. […]
