If you’re a BFSI or fintech brand that works with influencers, this one is directly for you. Not a regulatory update you can skim and forget. Something that changes how you write your next brief. SEBI’s crackdown on unregistered finfluencers continues to reshape how finance brands approach influencer marketing in 2026. Earlier this year, SEBI […]
You’ve probably already watched one without realising it. A six-episode series on Instagram where each episode is under 90 seconds. A workplace comedy on Reels that somehow kept you hooked until the end. A brand story that felt like a show you actually wanted to watch. That’s a micro drama. And in India, they’re having […]
More than 73% of internet users in India now consume content in regional languages. Yet many influencer campaigns are still planned as though English is the default and regional languages are simply an adaptation. We’ve seen this play out repeatedly in multilingual creator campaigns. The brief gets translated, the messaging stays the same, and the […]
There’s a version of this blog post that would tell you to “post consistently, engage authentically, and know your audience.” You’ve read that one. Many times. This isn’t that. Because most creators and brands in 2026 are still operating on 2023 instincts. They’re recycling content across platforms, padding videos to hit arbitrary length targets, and […]
The influencer economy has grown at an unprecedented pace. From niche creators sharing authentic content to professional influencers shaping cultural trends, the industry has evolved into a cornerstone of modern marketing. In fact, India’s influencer‑marketing sector is projected to reach ₹3,375 crore by 2026, growing at a CAGR of ~18% . Recognizing this remarkable journey, the […]
On social media today, people don’t just buy products, they buy trends, moments and the thrill of being part of something new. Remember how everyone rushed to grab the Labubu doll before it sold out? That’s FOMO, the fear of missing out—in action. Influencers play a big role in this, making launches feel urgent and exclusive […]
Durga Puja is one of the most celebrated festivals in India, especially in West Bengal. It’s a time when streets are full of energy, pandals are packed with visitors, and every corner feels festive. For brands, it’s not just about running ads, it’s about resonating with people in a way that feels real and meaningful. […]
When Raksha Bandhan rolls around, most brands rush to Instagram or YouTube — collaborating with lifestyle creators, producing emotional reels, or launching viral shorts. But one powerful platform remains largely untapped for festive storytelling: LinkedIn. Yes, LinkedIn. It might sound unexpected, but that’s exactly the point. While Instagram gets crowded with similar content, LinkedIn offers […]
Every year, as August 15 approaches, social media turns into a tricolor canvas — flooded with patriotic posts, emotional campaigns, and reflections on freedom. This day isn’t just another marketing event for brands. It’s a moment to step beyond selling, to share something meaningful, and to narrate a story with purpose. On Independence Day, people […]
In India, insurance has always been about trust. But in 2025, that trust is no longer built through traditional ads—it’s built through people. And increasingly, those people are credible voices on LinkedIn. With insurance penetration still at around 4% of GDP (versus 7% globally), the opportunity for growth is massive—especially if brands can meet customers […]
