In 2025, trust is currency—especially in the world of financial marketing. Whether you’re promoting investment platforms, insurance plans, or fintech apps, your audience isn’t just buying a product—they’re buying confidence. And when it comes to building that trust through influencer marketing, it often boils down to LinkedIn vs. Instagram. But which one works better when […]
India isn’t just witnessing a content revolution—it’s at the forefront, shaping the future of global media and entertainment. The World Audio Visual and Entertainment Summit (WAVES 2025), held from May 1 to May 4 at the Jio World Convention Centre in Mumbai, proved to be a key milestone in this transformation. Hosted by the Ministry […]
Snapchat is no longer just for filters—it’s Gen Z’s playground. In 2025, if you’re not marketing there, you’re already behind. With over 200 million monthly active users in India, Snapchat has become a hub for Gen Z engagement. Notably, 120 million of these users are Gen Z consumers, highlighting the platform’s reach within this demographic. […]
In the dynamic and often unforgiving landscape of social media, influencers and content creators face a unique challenge: the ever-present threat of being “cancelled.” This phenomenon, where public figures face widespread online backlash and potential career repercussions for perceived missteps, has become a significant concern. For those whose livelihoods depend on their online presence and […]
The digital landscape in India has been fundamentally reshaped by the ascent of influencer marketing. What began as a nascent trend has evolved into a cornerstone of marketing strategies for businesses of all scales, demonstrating its power to establish genuine connections with target audiences. As we navigate towards 2025 and beyond, the Indian influencer marketing […]
In a digital era where wanderlust is just a scroll away, travel influencers have become the modern-day storytellers of incredible journeys. From snow-capped peaks to hidden tropical gems, these creators inspire millions with their breathtaking visuals and authentic travel experiences. If you’re looking to explore the world from your screen—or planning your next trip—here are […]
With over 120 million users in India alone, LinkedIn has become a key platform for professional networking and brand building. Unsurprisingly, influencer marketing on LinkedIn is emerging as a powerhouse strategy for brands targeting Indian audiences. To make the most of LinkedIn’s potential, it’s important to leverage the right content formats. In this blog, we’ll […]
LinkedIn offers a unique opportunity for Direct-to-Consumer (D2C) brands to build trust, reach niche audiences, and drive business growth. While often seen as a platform for professional networking, LinkedIn is becoming a key player in influencer marketing. Here’s why D2C brands should embrace LinkedIn influencer marketing in 2025. Why LinkedIn is Perfect for D2C Brands? […]
The Advertising Standards Council of India (ASCI) has introduced new guidelines that will reshape influencer marketing practices within the health and finance sectors.Announced on April 28, 2025, these rules mandate that influencers offering professional advice in sensitive categories must clearly disclose their qualifications, promoting transparency and safeguarding consumer interests. As influencer marketing continues its rapid […]
Every second Sunday of May, emotions run high, shopping carts fill up, and Instagram feeds are flooded with heartfelt tributes to moms. Welcome to Mother’s Day — a golden opportunity for brands to build authentic connections through influencer marketing. But when planning your 2025 campaign, one strategic question takes center stage:Should you collaborate with micro […]
