Diwali is not only a festival of lights, but also one of the largest shopping seasons for Indians. Rapid adoption of digital and discretionary spending is accelerating in tier-2 cities. As reported by Economic Times, e-commerce sales during the festive season have increased 23-25% in these cities, demonstrating their growing consumption power. This is where […]
When was the last time you went for a full-body check-up without waiting for a symptom?For most people, preventive healthcare feels like an afterthought. Despite growing health awareness, check-ups are often delayed until something goes wrong. Redcliffe wanted to change that narrative. Instead of sounding like another diagnostic brand pushing tests, the goal was to […]
When d’Alba stepped into India’s skincare scene, it wasn’t entering an empty market, it was joining one already buzzing with Korean beauty fever. With every other brand claiming to bring the “best of K-beauty” to Indian consumers, standing out meant more than just creating awareness. d’Alba had to build trust, relevance, and a distinct identity […]
The festive season in India isn’t just about lights and celebrations, it’s a major opportunity for brands. Influencer partnerships typically rise by 30–40% during this period, with deal values climbing 15–25% compared to regular months (Exchange4Media). In fact, a recent Qoruz report shows that brands are expected to invest over ₹700 crore in influencer marketing […]
Diwali is when homes light up with celebrations, families come together, and food takes center stage, from festive thalis to gifting hampers and house parties. For F&B brands, this season is not just about boosting sales, but about becoming a part of these intimate family moments. A LocalCircles survey revealed that 53% of urban Indians […]
When it comes to consumer technology, Samsung has always set the benchmark for innovation. With the Tab S10 FE series, the brand wanted to create not just awareness but curiosity, showcasing the device as a companion for creativity, productivity, and entertainment. In today’s crowded digital space, the challenge was clear: how do you tell a […]
Diwali isn’t just about lights and celebrations, it’s also about making a statement. And this season, it’s the men who are taking the spotlight. Male fashion influencers have become a true source of inspiration for the Gen Z , redefining what festive style means in 2025. With their ability to blend streetwear, luxury, and lifestyle […]
Festivals in India are never complete without sweets, and Raksha Bandhan is no exception. While rakhis symbolize the bond of protection, it’s the exchange of mithai that adds warmth and sweetness to the celebration. For Rakhi 2025, Lal Sweets wanted their iconic Mysore Pak to become the go-to festive delight. To make this happen, Lal […]
In 2025, global brands are increasingly turning to Indian content creators to capture the attention of one of the world’s most dynamic consumer markets. These collaborations allow brands to craft culturally relevant messaging, reach diverse audiences across regions, and leverage platforms where engagement is highest. Indian creators bring deep insights into local trends, language preferences, […]
On social media today, people don’t just buy products, they buy trends, moments and the thrill of being part of something new. Remember how everyone rushed to grab the Labubu doll before it sold out? That’s FOMO, the fear of missing out—in action. Influencers play a big role in this, making launches feel urgent and exclusive […]
