Have you ever felt replying to a “Swipe Up” Story on Instagram, but couldn’t because of the limited advantages of this feature? In case you ever had this feeling, there is good news for you! Instagram is rolling out its new feature where users will no longer have access to its Swipe Up feature. The […]
Short videos and Influencer marketing? Umm., you won’t find a better love story than this! The audiences’ attention span has decreased with time. Thus, our creators have been devoting their efforts to increasing audience engagement through short video content. Oh well, these videos have proven to have a better retention rate and capturing attention. Do […]
Social media algorithms – ”Ugh., not again!” These algorithms have made every marketer’s life tougher. Isn’t it? Hell yes! Whether our posts are not getting good reach or engagement, we blame algorithms. But let’s stop the blame game here! Come on, it’s not always the social media algorithms that restrict the reach of your business. […]
As the Influencer Marketing industry is evolving so are the social media platforms that support the creators and are helping them grow! From building brand content tags to implementing monetization opportunities for creators on both Facebook and Instagram, Brands and creators have built more meaningful connections to create advertising content. There are many creators all […]
When you own a product or service the most important thing is to market the product well enough to get good sales out of it. One of the best ways to market your business is through online platforms and paid advertising. Paid advertising generally promises a better presence of a brand and provides a larger […]
Since the time covid has entered our lives everything has changed and people are on their phones most of the time. Everything is turning digital these days and that’s the reason why most marketers are shifting from traditional marketing to Online/Digital marketing. One such example of digital marketing is Influencer Marketing. A large number of […]
For the past 2-3years, we have seen the increasing popularity of content creators, influencers, etc, making them a celebrity in their genre. Especially during the lockdown, with limited and restricted outdoor activity, the content consumption, whether in the form of text, video, and now even the consumption of audio content increased exponentially. Content creators went […]
The recall value of well-executed influencer marketing campaigns has been doing wonders. And that’s what has driven brands crazy over leveraging influencer marketing with their overall marketing strategies. Influencers have become a crucial part of marketing. To put it simply, influencer marketing has become a must for every brand, because today no campaign strategy is […]
Marketers have been aligning email marketing with their marketing efforts since forever. The question, however, remains whether it is still effective or not. While many other marketing forms have evolved with time, email marketing is even now optimized by brands. In 2019, a research study concluded that there were about 3.9 billion global email users […]
Are you witnessing how beautifully the marketing industry is evolving? Have you noticed how marketers are embracing these frequent trends and changes? The marketing industry surely doesn’t believe in the pause button. Social media platforms like Instagram, Snapchat, etc., are always aiming to introduce new features and trends to allow brands to level up their […]
