The rise of Audio Influencers

For the past 2-3years, we have seen the increasing popularity of content creators, influencers, etc, making them a celebrity in their genre. Especially during the lockdown, with limited and restricted outdoor activity, the content consumption, whether in the form of text, video, and now even the consumption of audio content increased exponentially. 

Content creators went out of their way to showcase their craft through their social media platforms, hoping to attract and influence their followers. The audience too was hooked, expanding the playground to newcomers and professionals.

The power of purchasing a product by listening to influencer’s recommendations has increased on a large scale and brands are keen on listening to the unfiltered people, i.e people like us. 

An Influencer is someone who has credibility over something and can persuade others purchasing decisions about the same. The number of people using online platforms to market their products be it through paid promotions or paid advertisements is just endless. 

Along with all these video platforms creating an impact on customers, there are various audio platforms that are performing great to improve brand awareness with the help of audio influencers! There are innumerable podcasts coming out these days, people all around the world have found a platform where they can come and put forward their thoughts without showing their face or the product/service they are talking about. 

Now the question arises, who are audio Influencers? 

An audio influencer is someone who influences the purchasing behaviour of the audience through various channels and audio platforms, this form of advertising is somewhere similar on the lines of Radio Jockey! The power is in their voice and the way they talk, influencing people through an audio platform is not easy because duh? It is not easy to just listen to a product and purchase it.

You would want to see how it looks

You would want to see how the product works 

You would want to check the quality of the product 

And the list goes on and on…

Audio platforms like Spotify, Clubhouse etc shows that the audience is interested in listening to podcasts and debates over various topics have shown increasing popularity over the years. 

Content creators went out of their way to showcase their talents and put forward their thoughts through social media platforms, hoping to attract and influence their followers.

It came to our notice that the audience too was hooked, expanding the playground to newcomers and professionals.

While there is a lot of demand for video influencers, audio influencers are also taking a step forward to climb the success ladder. About more than 50% of the audience listens to podcasts daily and audio-based apps like Clubhouse. 

Audio influencing has become such a widespread phenomenon that even platforms like Twitter have started to introduce their own form of audio-based rooms, with Facebook also introducing a new in-app podcast player. 

For entrepreneurs who are trying to figure out where to amplify their voice, trying to stay on top of every new social platform to hit the market can be bewildering. 

Think about it, Clubhouse didn’t even exist until 2020.

Audios play a major role even in content creation so why not use direct audios instead? It is one of the most efficient and effective ways to promote your products. 

Look how social audio plays a part in your content strategy for building awareness, converting consumers, and building relationships. Trying to become a hot audio influencer on Clubhouse may or may not be what your brand needs. 

But guess what? One thing is for sure: The number of podcasts will keep increasing and audio influencers are bound to grow and this cannot be ignored!