Tips to Make Social Media Algorithms Favour You!
Social media algorithms – ”Ugh., not again!” These algorithms have made every marketer’s life tougher. Isn’t it? Hell yes!
Whether our posts are not getting good reach or engagement, we blame algorithms. But let’s stop the blame game here! Come on, it’s not always the social media algorithms that restrict the reach of your business.
We know you have been trying to solve this puzzle for a long time. And thus, we are here with some commendable tips that can get social media algorithms to work in your favour.
But before that, let’s know what a social media algorithm is, shall we?
It is a way of sorting posts in a users’ feed based on relevancy. Yes, it prioritizes content on relevancy and likelihood.
The algorithm works differently for every social media platform. However, there is one thing in common. These platforms put posts of particular accounts in your feed because you interact with them the most.
For a long time, algorithms have been acting as a roadblock for marketers. Well, at least, this is what everyone says! But with content flooding on social media, no one wants to see irrelevant content floating on their feed. Cracking the working of social media algorithms is a craft, and we already know how to master it.
Here are the things you can do to make the algorithm favour you. So, let’s deep dive further!
1) Use the right hashtags!
Using the right hashtags can help in amplifying your reach and makes your target audience find you. When more people find you, the social media algorithm takes it into account and helps your brand to show at the top of a user’s feed.
However, use branded hashtags or hashtags in your niche. It will increase your reach and make you stand out from the crowd.
For example, if you are a beauty influencer, choose hashtags that are relevant to your niche and industry. Look into similar influencers’ accounts, and see what hashtags they are using. Also, use a mix of hashtags as it will help you in reaching the right audience.
2) Engage with your audience!
Likes, comments, and shares may seem like any simple analytics to take into consideration. But did you know that they can help in decoding social media algorithms? Yes!
More engagement = More rewards by an algorithm! Now, what rewards are we talking about here? It will make you rank higher on users’ feeds and amplify your reach.
Meaningful audience engagement is the key to decode the social media algorithm appropriately.
3) Post at the right time!
Timing? Ahh., it is everything. Post when your audience is most likely to be active on social media platforms. However, post timings may differ according to industries and social media platforms.
You can even test and trial by posting on different days & times and analyze when you get the higher engagement.
4) Leverage video content!
The attention span of the audience has become immensely low. Video content is a great way to capture their attention in the first few seconds. Adding on, videos are not only engaging but are powerful enough to spread awareness about your brand.
High-quality video content will showcase your brand visually and humanize it.
5) Post frequently!
If you forget to be consistent, the social media algorithms will forget you too. And you sure won’t want that!
Create monthly content calendars and schedule your posts. How does this help? All the last-minute chaos? It’s gone! And effectiveness and efficiency? Well, it will definitely go up!
6) Balance content creation and aesthetics!
Have you ever felt the feeling when your audience doesn’t wish to stay longer on your feed? Umm., not a surreal feeling, definitely! So how do you crack this puzzle? It’s simple! A balance of quality content and pleasing aesthetics.
Quality and effective content will help in increasing audience engagement. If a user finds your content valuable, he will engage with it more. And higher engagement = Higher chances to rank in social media algorithms!
Pro tip: Try different forms of content and analyze what works the best for you.
Whereas, aesthetics will convey the look and feel of your brand. If we go deeper, there are a lot of things that go into making your feed beautiful – Colour, Pattern, Texture, Visual weight, etc. But if you get everything right, your audience is definitely going to stay.
Social media algorithms are here to stay for a longer time. And now that you know the secret tips behind cracking the puzzle of social media algorithms, start applying them immediately!