Hello dear content creators, We see you. We hear you. In today’s day and age, you are our window to the outside world. You affect not only our decisions as a consumer, but also help shape brands’ image — new and established alike. Your reach expands geographies and barriers and each one of you holds […]
Around nine months ago, the world as we knew it changed. As the near-term effects of the outbreak continue to be felt across the global economy, there are several industries that have gotten disrupted – for better off or worse, and one of them is influencer marketing. While businesses and creators within the influencer marketing […]
In the last 5 years, influencer marketing has grown multifold with countless content creators and brands collaborating with many of them. It’s one of the more sought after marketing tools there is out there today. According to Digital Marketing Institute, 86% women make their purchasing decisions through social media and 49% of consumers rely on […]
Diwali is just around the corner and we’re gearing up for it with all precautions in place. And so should you. This year has been such a bummer but let’s not let anything put a damper on our Diwali. It’s time to light up our homes, lives, and social media! As we inch towards the […]
Change is the only constant thing in the world. If you are an influencer, we know that you’ve been working hard towards building your persona online, collaborating with brands, and keeping up with the platform and its trends. In a sleuth of ongoing changes to Instagram marketing, there has been a particular one that has […]
You’ve been seeing them for a while: Cool toned, aesthetic, visually pleasing pictures taken from the top, that make what’s being captured look perfect — almost unreal to the naked eye. Yes, you guessed it right, we’re talking about the flatlay — the holy grail of social media content. There’s an ongoing joke — If […]
In 2020, there’s no need to be a world-known actor, celebrity or an author to influence a consumers’ buying behaviour. Unless you’ve been living under a rock for the last decade or so, you’ve most likely heard the term “influencer” and experienced influencer marketing first hand. Our reel and real-world are packed full with these […]
Imagine if we’d told you ten years back that we’d be living in a world where your next-door neighbour could be a voice of reason for thousands of people online, or that your teacher could also have a side hustle as a fashion blogger? It wouldn’t have sounded plausible, correct? Well, the times have surely […]
Do you remember a world where we had to order food from pamphlets we’d collected from our magazines or newspapers or go to the restaurants and wait for your takeaway order to be ready? Feels like a lifetime ago, doesn’t it? All of this is thanks to a company that’s become synonymous with food delivery […]
Rhiannon had some really great questions and this is an issue that is applicable not only to creative entrepreneurs who don’t necessarily want to be front and center when it comes to their brand
