Objective: To promote Haldiram’s Winter Special Menu through Influencer Marketing.
Solution: Haldiram’s Winter Special Menu consusted if 3 items that are sarso ka saag makke ki roti, Chhole Kulche & Gajar ka Halwa. So the campaign focused mainly on these food items which were spoken about by 3 influencers. We picked food and lifestyle as the genre and the follower range consisted of macro influencers