Objective: To amplify the colorbar products with the use of hook steps on boy badshah’s latest song by working with influencers at large.

Solution: Amplifying the reach – massive outreach – 1000 people. We collaborated with 1000 influencers in a week’s span where they had to groove to Badshah’s song by doing the hook steps while using the colorbar products.

Impressions: 1.5M+ | Likes: 250K+ | Comments: 100K+ | Views: 5M+ | Reach: 2.5M+