Campaign Hashtag : #YouAreSoBeautiFuLL

Objective : Women’s Day Campaign

Solution : We designed the #YouAre So Beautiful campaign for Women’s Day as a movement to honour and celebrate all mothers, irrespective of their status, location or job description. We strategized the use of Instagram’s AR filters and hand-picked influencers from various domains across India to share their personal stories in an attempt to applaud womanhood.

Impressions: 2.5M+ | Likes: 2.8M+ | Comments: 350K+ | Views: 2M+ | Reach: 2.1M+

Deliverables : Video Posts, Static Posts, Reels and Stories

Category of influencers : Fashion, Lifestyle, Content creators

No. Of Influencers : 150+K