Objective : To create awareness about mCaffeine’s coffee mood kit as a gifting solution through Influencer Marketing.
Solution: mCaffeine wanted to leverage the emotional connection people have with gifting and establish their coffee mood gift as the perfect gifting solution for everyone and for every occasion. We executed this campaign with 5 Macro influencers. We focused on beauty and lifestyle as a category for this campaign.
Impressions : 800k+|Link Clicks : 320+| Likes : 120K+ | Comments : 25K+ | Views : 1.5M+ | Reach : 1.5M+
Reel/Static Post & Video Story
Category of influencers : Beauty,Lifestyle
No. Of Influencers : 5