Objective : To promote the rebranding of Tata Sky to Tata Play through Influencer Marketing.
Solution: We executed this campaign with 2 Popular Tv Celeb influencers where they shot an entire concept video showing how tatasky has upgraded into TataPlay. The main concept of the campaign was to show how consumers can enjoy tv with their family through TataPlay. The deliverables of this campaign was 1 reel.
Views : 1M+ | Reach: 1M+
Deliverables : Reel
Category of influencers : Lifestyle
No. Of Influencers : 2