Top 7 Indian MarTech Influencers to Follow on Instagram in 2025
The marketing field keeps changing, so people in it always need to learn. In the world of marketing communication, where trends move fast and new tech pops up, marketers have to figure out what’s important and what’s just noise. As per a report by EY, the influencer marketing industry is expected to reach INR 3,375 crore by 2026 in India, which demonstrates the growing power of digital influence in shaping market stories.
Luckily, there are a handful of MarTech influencers that are paving the way and providing clarity as well as. To help you sharpen your edge, we’ve curated a list of the top 7 Indian MarTech influencers to follow on Instagram in 2025, chosen for their profound insights and genuine engagement.
Without further ado, let’s get started!!
1. Ishan Sharma
Key Stats:
- Followers: 1,000,000+
- Average Views: 461,200+ (per post/reel)
- Engagement Rate (ER%): 4.98%
Ishan Sharma is a leading voice in the creator economy and digital education, simplifying complex digital strategies for growth. As co-founder of MarkitUp, his agency has helped over 40 brands grow on social media. His TEDx profile notes collaborations with Google, Amazon, and Flipkart on social media campaigns, and he’s conducted corporate AI sessions with HP and Lenovo.
2. Varun Mayya
Key Stats:
- Followers: 1,000,000+
- Average Views: 277,200+
- Engagement Rate (ER%): 4.75%
As a technologist, educator, and entrepreneur (Avalon Meta, Aeos Games), Varun Mayya delves into leveraging AI for content creation, automation, and scalable digital ecosystems. He notably discusses automating content to produce thousands of videos monthly, showcasing Martech’s immense potential. His work and content creation processes have involved major platforms like Amazon Prime and Netflix.
3. Vaibhav Sisinty
Key Stats:
- Followers: 674,000+
- Average Views: 270,600+
- Engagement Rate (ER%): 4.34%
Vaibhav Sisinty is a respected growth hacker and digital marketing strategist. His expertise lies in using Martech tools and tactics for rapid business growth, lead generation, and scalable marketing. He famously helped Uber India scale from hundreds to millions of rides weekly and has consulted for over 100 brands, delivering workshops on growth strategies and automation.
4. Jay Kapoor
Key Stats:
- Followers: 615,000+
- Average Views: 453,400+
- Engagement Rate (ER%): 4.86%
As a venture capitalist and investor, Jay Kapoor offers a strategic, macro-level perspective on the MarTech landscape, focusing on trends, funding, and the future of digital innovation. His insights are invaluable for brands seeking to understand emerging technologies and market dynamics from an investor’s standpoint, influencing companies innovating MarTech solutions.
5. Sorav Jain
Key Stats:
- Followers: 533,000+
- Average Views: 212,300+
- Engagement Rate (ER%): 3.57%
Sorav Jain is a leading name in social media marketing and digital strategy, known for his academy and consulting work. His Martech focus involves optimizing social media platforms with the right tools and analytics. Through his agency, echoVME Digital, he has worked with over 500 brands and frequently analyzes successful digital marketing initiatives from major brands like Cred, Flipkart, Apple, Swiggy, and Spotify.
6. Vedika Bhaia
Key Stats:
- Followers: 248,000+
- Average Views: 189,800+
- Engagement Rate (ER%): 4.98%
Vedika Bhaia is a dynamic voice specializing in personal branding and B2P (Person to Person) marketing. She emphasizes leveraging digital platforms and specific content strategies to generate leads and establish thought leadership. Her experience includes directly empowering over 120 entrepreneurs and business professionals with personal branding and digital lead generation strategies, showcasing her direct impact on growth through digital influence.
7. Arjun Vaidya
Key Stats:
- Followers: 213,000+
- Average Views: 232,900+
- Engagement Rate (ER%): 5.01%
As a D2C pioneer and co-founder of V3 Ventures, Arjun Vaidya offers a unique, founder-centric lens on how technology drives brand scaling and consumer engagement. He was instrumental in scaling his D2C brand, Dr. Vaidya’s, to significant heights. More recently, he is an investor and mentor for KiranaPro, an AI-powered quick commerce startup, playing a strategic role in building key partnerships.
Why Engaging with MarTech Influencers Matters for Your Brand?
- For brands, especially those in or leveraging technology, MarTech influencers are strategic collaborators in influencer marketing.
- Their profound understanding of marketing technology and data insights provides invaluable intelligence, helping to shape truly authentic campaigns.
- Collaborating with them offers unique access to an informed audience and lends immense credibility when showcasing tech-driven products or services.
- This partnership empowers brands to deliver resonant messages and stay at the forefront of Martech innovation.
Wrapping it Up
In the vibrant landscape of digital marketing, the Indian MarTech influencers we’ve explored are invaluable guides for brands. Their deep insights into technology and data offer a clear pathway to sharper strategies and more impactful campaigns. By engaging with their expertise, your brand is empowered to stay at the forefront of innovation and achieve tangible results in 2025.
Ready to elevate your brand with India’s top MarTech influencers? Reach out to us at hello@vavodigital.com or fill out our contact form. Let’s create your next successful campaign!
FAQs: Indian MarTech Influencers
1. What exactly is a MarTech influencer?
A Martech influencer is a digital marketing expert who leverages their deep knowledge of marketing technology, data, and trends to share insights and build influence within the industry.
2. Why should my brand engage with Indian MarTech influencers?
They offer cutting-edge insights, help refine your strategies, and provide credible avenues to showcase tech-driven products, enhancing campaign authenticity and reach.
3. Are these influencers only relevant for tech-focused brands?
While ideal for tech brands, their insights on data, automation, and digital strategy are beneficial for any brand seeking to optimize its marketing efforts in the digital age.
4. How can my brand effectively collaborate with a MarTech influencer?
Focus on partnerships that leverage their expertise for authentic content, strategic advice, or product showcases that genuinely align with their niche and audience.
5. How do I measure the impact of collaborating with MarTech influencers?
Measure impact through improved campaign performance metrics, enhanced brand credibility in tech discussions, audience growth for specific tech-focused content, and ultimately, ROI from informed strategies.
6. How can Vavo Digital assist my brand with marketing strategies?
Vavo Digital helps brands understand and implement effective marketing campaigns, providing expertise and knowledge to make marketing a game-changer for your business.