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brands using influencer marketing
October 20, 2022

How Indian Brands Are Rooting For Influencer Marketing In 2022

Influencer marketing employs well-known and specialised content creators to increase traffic, convey messaging to a brand’s target market, and raise brand awareness. Working with creators enables businesses to increase their reach across a variety of buyer profiles and pinpoint the audience they want to reach. In India, there are already over 2 million content creators […]
influencer partnership mistakes
October 18, 2022

8 Biggest Influencer Partnership Mistakes + How To Avoid Them

Having an influencer as a partner can greatly benefit a company. The correct relationship can significantly affect a brand, assisting in its transformation from a modest, largely unheard-of business to a household name. But if brands don’t approach potential influencer partners properly, they risk missing out on a chance to collaborate. Without further ado, let’s […]
best indian podcasts
October 10, 2022

8 Must-Listen Indian Podcasts on Spotify

  In 2022, the number of entertainment options we have is limitless. Although OTT platforms like Netflix and Amazon Prime are great for catching the latest releases or binge-watching shows, don’t miss out on discovering the vast, amazing world of podcasts.  Podcasts are currently driving the content world as the audio medium offers an easy […]
differences between affiliate marketing and influencer marketing
October 6, 2022

The Key Differences Between Influencer Marketing vs Affiliate Marketing

  In the last decade, traditional forms of advertising like television and radio have been replaced by influencer and affiliate marketing. With these newer marketing channels, companies have been able to generate millions of dollars in revenue and increase the number of conversions too.  Today’s consumers need to hear from authentic individuals before purchasing, and […]