Creating Brand Awareness For HealthKart Via Regional Influencer Marketing
Influencer marketing is without a doubt one of the most intriguing innovations in digital advertising. Given the abundance of online information, marketers must continually look for fresh ideas to promote their products and draw in their target market. The resurgence of regional content is one such move that will benefit influencers and the brands they support. Indian brands make a more significant effort to produce locally relevant content because of the country’s wide cultural variety.
Many brands will soon adopt a dual strategy, doing away with a one-size-fits-all approach. They would consider one that would focus on the entire Indian population and one that was tailored to include a regional focus and would work with regional influencers to increase the messaging’s targeted reach and relevancy.
Vavo Digital X HealthKart
We recently did a brand awareness and promotional campaign with HealthKart by leveraging regional influencers. This campaign helped HealthKart reach its desired goal of targeting its audience to promote its supplements.
To get a depth knowledge about the campaign and its deets, read the article below!
HealthKart is a trusted house of brands with MuscleBlaze and HK Vitals being India’s no. 1 sports nutrition and online vitamin brands. HealthKart also offers a comprehensive range of products dedicated to the vegan community, kids, and women for their wellness and fitness needs. Apart from being India’s most significant health and nutrition-based online marketplace, HealthKart is also supported by 100+ retail stores making us your one-stop fitness and health destination.
Objective Of The Campaign
To raise buzz and awareness about HealthKart’s brand HK Vital Skin Radiance Collagen among both men & women of age group 25-40.
HealthKart’s HK Vitals supplements is a collagen booster. The brand wanted to promote this product further for which we executed a campaign with 5 influencers. These influencers spoke about the various benefits of collagen and how HK Vitals Supplements will help their skin. We chose doctors and home remedy influencers for this campaign. This was a regional language campaign where the influencers we onboarded were from Karnataka.
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The campaign garnered 500K+ views, 3K+ comments, and 25K+ Likes with an overall positive sentiment towards the brand, So it’s crucial to keep in mind the brand’s USP and how well an influencer can complement it.
In the end, it’s crucial to understand that when customers perceive the authenticity you foster around your business through influencer marketing, they are more likely to admire it.
Why Regional Influencer Marketing?
Regional influencers have created a massive subculture with an enormous following. It has also given previously unknown causes a platform and given regional issues a global audience. Regional influencers have more clout in their communities than anyone else for a variety of reasons.
One of the reasons is that in a regional influencer marketing campaign the connection is established through the use of local languages. The audience prefers to watch content in a language they are familiar with. According to Google research, only 16% of Indians prefer to watch videos in English, while 54% prefer Hindi.
So, if you want to increase your brand’s online visibility you should use influencer marketing and regional content, which when combined form the ideal regional influencer marketing campaign.
If you’re interested in learning more about how regional influencers can benefit your business, look no further than Vavo Digital. Our team of experts has the knowledge and experience to help you navigate the complex world of influencer marketing and drive success for your business.
We look forward to speaking with you and discussing how we can help you drive success through regional influencer marketing. Reach out to us at firstname.lastname@example.org & we’ll get back to you as soon as possible.