Why influencer marketing is important for branding

Why is eating important for ‘survival’? Is it even a question to ask? Likewise, promoting your brand through influencers is necessary for positioning your survival in the market.

1. Influencer marketing helps revamp your content strategy

Sometimes it just takes one idea to make a multifold impact i.e one strategy can be personified by numerous bloggers.

Content creators can take that one idea and offer you different perspectives. This way one can grab all kinds of audience in one go. They’re often real life consumers who have in depth knowledge about various products and services and offer the perfect testimonial that you can share on your own platforms which is what we call User Generated Content.

And that’s how influencers are different from celebrity brand ambassadors, as the former share a strong rapport with their fan communities. They take the advantage of social media to establish personal connections with and gain trust of their followers.

For instance, if a brand pays Kim Kardashian once to wear their shades, it isn’t a guarantee that it’ll do well. But if they get different influencers and do it over a period of time, it begins to have an impact on the audience’s mind creating momentum.

2. Increase your audience engagement

Earlier, brands used to engage through direct sales, direct mail, and print advertising which was a one way conversation. But now times have changed. It is more important to know the audience’s reaction while promoting your brand. And who better than an influencer to do this job. They know their audience, they are for the audience, by the audience, and of the audience. They have leverage that empowers them to motivate their followers to purchase your product.

3. Collaborating with influencers to enhance your SEO rankings

Okay, let’s move on to some of the more technical aspects behind the scenes. For instance, if an influencer shares a direct link to your website on their page, it is likely to drive traffic to your site and in turn, benefits your search engine rankings as it helps to boost your reach.

When you have a blog that’s updated regularly with high quality posts and on topics relevant to your audience, it can make a vast difference in the overall performance of your website in the search engines. In simple terms, it boosts the SEO quality by positioning your website as a relevant answer to your customers’ questions.

4. Enhanced Credibility and Trust

Let’s get real, every brand’s goal is accomplished when they reach their sales target. All the promotions, collaborations, and advertisements should in the end fetch sales, nothing superior to that. But sometimes as a startup, it becomes difficult to persuade consumers to even try the product and then to gain repeat customers who believe in it. That’s when the influencer enters. One who can bring brand recognition, enhance your reputation, audience engagements and feedback, and eventually increase conversions.

Have you realised reading this that even before convincing the customers, there’s a core research which goes behind finding those customers? Yes, a sedulous process which requires deep understanding of your potential customers which also is taken care of by influencers. You just have to ensure that the Influencers are relevant to your niche and their public persona matches with your brand’s vision.

We’ve worked and are working with numerous brands on their social media marketing strategies that has helped them expand their audience and reach the goals of their business.

Don’t hesitate to reach out to us on brands@vavodigital.com and know the best personalised strategy for your brand. Let’s grow together!