The best cruelty-free and vegan beauty companies in India take a comprehensive approach, using potent ingredients that are soothing to sensitive skin while yet being very effective. They provide several of the most potent formulae and colored products on the market and many are made using traditional recipes and techniques specifically for Indian skin types. […]
What is ASMR? ASMR stands for Autonomous Sensory Meridian Response. ASMR triggers a tingling sensation that can be felt from the top of your head to the tip of your pinky toe. ASMR produces a feeling of euphoria, thus giving marketers a wide window of opportunity to capitalize on their products. ASMR has a lot […]
What comes to your mind when you think of an influencer endorsing a product? Is it a curiously positioned energy drink bottle or is that a product being subtly flexed? Although this kind of influencer marketing was once limited to social media sites like Facebook and Instagram, now LinkedIn is on its way to overtaking […]
YouTube has given a platform to all, so why shouldn’t the kids of this generation utilize its full potential too? Influencer marketing is advancing at a higher pace, allowing thousands of creative ‘keedas’ at home to become independent. From fashion DIY hacks to fun cooking videos, the kid community on YouTube has it all! All […]
Instagram has started an initial test of its Creator Marketplace for Instagram, which has been developing for some time. Brands in the U.S.A may access the marketplace solely via invitation at the moment. Brands invited to the marketplace may filter creators by gender, age, size of followers, and preferences using the desktop interface within Meta […]
In 2025, sustainability is no longer optional, it’s essential. Across India and beyond, a new wave of sustainability influencers is transforming the way we think about eco-conscious living.Over 60% of urban millennials report actively choosing brands with sustainable practices , and these digital leaders are showing how small, mindful choices, from zero-waste swaps to ethical […]
The expansion of the international gaming sector shows no signs of stopping. Global revenue is predicted to reach $175.8 billion in 2022 and exceed $200 billion by 2023, according to the most recent Global Games Market Report. With over 2 billion users and over a billion hours of videos watched daily, YouTube is presently the […]
Influencer marketing has recently emerged as a powerful force in the social media sphere, as the majority of us are aware. To increase the use of paid advertisements, new algorithms have made unsponsored commercial content less visible than it was previously. But this isn’t the only benefit of working with a LinkedIn influencer. These individuals […]
Here’s the thing, If you had asked us two years ago if you could pin your content of different social media channels to Pinterest, we would have immediately said Nooooooooooo!! BUT TIMES CHANGE! And, as Pinterest marketers, we want to see how users interact with the platform. We want to create content that is inspiring, […]
We have always seen hoardings and billboards as kids with celebrities endorsing a product, many times we have seen what they’re endorsing but maybe we don’t relate to it. Why? Because we know the lives of these celebrities are very different from ours. Celebrities have been endorsing products and influencing public purchasing decisions for decades. […]
