When the pandemic hit the entire world, no one knew that everything would go digital. While people used social media platforms to stay connected with their loved ones, brands & creators used it as an opportunity to emotionally connect with their audience. That’s not it! Studies, games, and even shopping turned online. Talking about shopping […]
Over the years, concerns about mental health have been increased, especially amidst the pandemic. However, even when people are open about it, it is being ignored, like the serious effects of climate change. Speaking of mental health, social media platforms are one of the main reasons mental health has become a serious issue, considering the […]
”Should I go for organic or paid content? Or hey, should we execute a mixed strategy?” Being in the advertising industry, these questions might have been ringing in your ears quite frequently. However, if you are a brand, we are sure you would have definitely put deeper thought into this. While both organic and paid […]
Should brands really invest in nano influencers? Well, this is like asking a cricket fan why he wants to meet his favorite players! 😀 We guess you know what we are talking about. While the world used to stay connected offline, the pandemic made social media the only way for people to stay connected with […]
Marketing can drive the most hardworking entrepreneurs up the wall! Choosing the right platform, targeting the correct audience, and figuring out a marketing strategy as a whole is a task in itself and can be a big challenge for marketers. Talking about Influencer Marketing, it is a great way to reach your target audience by […]
Have you ever felt making an old content piece viral again? Have you ever felt like targeting a newer audience and sharing the evergreen & relevant content with them? If yes, then it’s time you start repurposing your content! Repurposing content simply means tweaking the content piece, changing its format, and even the target audience. […]
Influencer marketing is all about the people with authority, expertise, and popularity to influence consumers to take action. (i.e. reviewing the products, giving feedback, etc) Influencers are people who have a following and have to build their community online on various social media platforms. Influencer Marketing is all about these influencers promoting the products of […]
Sharing valuable content and yet not getting a good engagement rate can be really daunting. But, how to overcome this? Before we go on further, let’s understand what the engagement rate is. The engagement rate shows how many people are engaging with you. It can be in terms of likes, comments, shares, or brand mentions. […]
Both Instagram and Youtube are great social media platforms and the competition on these platforms is increasing every day. If you are looking for delivering long and descriptive videos then Youtube is the perfect platform to go to, but if you are looking for short and to the point delivery of content then Instagram reels […]
Do you feel that Reels are the new way to grow your engagement rate on Instagram? Since the time Instagram has come up with the Reels feature, a lot of people feel that this is one of the best ways to improve your reach on Instagram is with the help of Reels! Each part of […]
