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CBDT CIRCULATES GUIDELINES ON APPLICABILITY OF NEW TDS PROVISION REGARDING GIFTS, BENEFITS RECEIVED BY INFLUENCERS| DETAILS HERE
June 22, 2022

CBDT CIRCULATES GUIDELINES ON APPLICABILITY OF NEW TDS PROVISION REGARDING GIFTS, BENEFITS RECEIVED BY INFLUENCERS| DETAILS HERE

As per INDIA TODAY, Social media influencers must pay TDS if they keep the equipment provided to them as part of a company’s marketing efforts. If it is returned to the company, TDS will not apply. HIGHLIGHTS: Freebies will be taxed at 10% for social media influencers. Doctors, like influencers, will have to pay taxes […]
SOCIAL COMMERCE: THE MEESHO WAY
June 21, 2022

SOCIAL COMMERCE: THE MEESHO WAY

India’s largest reselling e-commerce application MEESHO has shown record-break growth in the past few years. With the aim to be the top reselling app in India, Meesho has risen to immense popularity in the past few years. MEESHO also called “meri e-shop” in Hindi is a marketplace that offers. Meesho earns money from the commissions […]
Need of Consistency in Social Media Marketing
May 13, 2022

Need of Consistency in Social Media Marketing

In social media marketing, consistency is crucial. You must be consistent in order for your consumers to identify your brand. Establishing brand loyalty allows you to increase audience interaction and reach. To obtain traction among your key demographic, you must be distinctive, the tone of voice used in communications to that same aesthetics of your […]
metaverse-vs-brandvers
April 5, 2022

Metaverse or Brandverse?

Metaverse has now entered our day-to-day lingo. Connections are evolving and so are we. Mark Zuckerberg says 3D spaces in the metaverse will let one socialize, learn, collaborate and play in ways that go beyond what one can imagine. For those uninitiated, Metaverse is a simulated digital environment that uses augmented reality (AR), virtual reality […]
Generate leads on Instagram
February 18, 2022

Generate leads on Instagram – the easy way!

In the digital age, Instagram is one of the most potent marketing tools. It provides marketers with access to a large worldwide audience, with over 800 million members. However, a sizable percentage of Instagram users have trouble generating leads.  Converting followers into consumers on Instagram, like any other social site, requires more than just posting […]