An influencer marketing platform that connects brands with 20+ categories of social media influencers across 3 social networking platforms in India.

How Influencer Marketing is growing and why you shouldn’t avoid it?

Marketing can drive the most hardworking entrepreneurs up the wall! 

Choosing the right platform, targeting the correct audience, and figuring out a marketing strategy as a whole is a task in itself and can be a big challenge for marketers. 

Talking about Influencer Marketing, it is a great way to reach your target audience by boosting your ROI, along with Increasing Brand Awareness. 

Partnering with Influencers is one of the biggest ways of marketing for many brands. 

When you see celebrities and famous personalities using or wearing certain products, you look up to them and wish to use similar kinds of products! 

These Influencers on social media have built their own audience and belong to a specific niche. These influencers belong to different categories like lifestyle, beauty, food bloggers, travel bloggers, and the list goes on. 

By advertising your products with these small influencers who belong to a specific category and match your needs, you can reach your specific target audience without having to do much. 

Now the question is, how to hire or find the correct set of influencers? 

The most important thing that you need to keep in mind while looking for collaborations is their engagement rate! 

You might get fascinated with an influencer having millions of followers but then you may also notice that they have like 1000 likes only! 

This clearly shows that the influencer has purchased fake followers because building a fake engagement rate is truly not possible. 

A genuine influencer will have an engagement rate of around 3-4% out of the followers they have built organically. 

Coming back to where we were, a few things that will help you understand why Instagram is full of influencers and why brands are leveraging influencer marketing along with a few reasons why you shouldn’t avoid influencer marketing. 

  1. Reach a bigger audience

Influencers will reach their audience with your brand’s products and advertise them on their profile, this will build curiosity and the audience will want to try out the products which will, in turn, lead to an increase in brand awareness and eventually the sales. 

  1. Build trust for your Brand

The Influencers will promote your product in a way that they are giving a review of the product by talking about the various USPs of the product. This will build trust not only amongst the audience but the influencers as well. Building goodwill is what every brand and company looks for and if that happens along with marketing then why not? 

  1. Increase site traffic

As more and more influencers talk about your brand and your products, more and more people will start researching about the same. This will lead to an increase in your website traffic which will help in increasing your brand awareness and will work on the purchasing decision of the consumers. ]

  1. Grow your social media presence

With everything going digital and people growing more and more on social media, The gen-z generation is so font of these online platforms that after hearing about your product, the first thing they will do is look out for the brand on Instagram and follow them to keep themselves updated about the product as well as the discounts offered by the brand. 

  1. Drive Sales 

The entire concept of marketing is to derive sales, and when it is done with the help of a real human, the chances of sales directly get double. A lot of people feel that influencer marketing is expensive and leveraging this strategy is not an easy task, but after you see the returns of the same activity you will automatically fall in love with it. 

So, we think these reasons as a whole were good enough to make you understand the power of Influencer marketing and why it is important for you to leverage the same for your brand. 

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