Influencer Marketing secrets to know
Influencer marketing is all about the people with authority, expertise, and popularity to influence consumers to take action. (i.e. reviewing the products, giving feedback, etc)
Influencers are people who have a following and have to build their community online on various social media platforms. Influencer Marketing is all about these influencers promoting the products of various brands which will help them reach their target audience.
Influencer marketing can be a tricky road to navigate. However, if you approach your campaign with the right expectations, your influencer marketing efforts could yield high results.
Keep these 6 secrets about Influencer Marketing in mind to help you set up a successful Influencer Marketing campaign.
Secret #1: Set realistic goals
Anything without a goal is just pointless, thus it is very important to get a particular goal for your campaign. Just how you wouldn’t spend money on your capital expenditure with a specific business goal in mind. You wouldn’t want to spend money on an Influencer Marketing campaign without having an end goal to move your business forward.
While you set a campaign goal, you should ask yourself a few questions like-
What are you trying to achieve with Influencer Marketing?
How will you access your achievements?
How will you achieve your Influencer marketing goals?
When will your Influencer marketing campaign run?
Secret #2: Know your audience
Understanding your audience and selecting the right set of influencers to reach your target audience is one of the most important steps to a successful Influencers campaign. If you have a good social media handle, you will know where you have your potential audience, fans, and potential customers.
These are a few questions to consider and ask yourself when you are trying to find out your target audience.
Who is talking about you?
Where are they talking about you?
Secret #3: Give a message
Sometimes the first question people ask while you run an Influencer Marketing campaign is “What is the hashtag?” The message you give out of your campaign matters way more than your goal. Make sure that everything you do while running a campaign is directed towards the message of the campaign. Your message while you plan a strategy should be clear! Ask yourself the following questions:-
What will you be asking your influencers to do? Share a coupon code? Tweet a link for a charitable donation? Post a photo? Whatever it is, your influencer marketing plan needs to have one clear, consistent message. Pick one call to action so you don’t confuse your influencers and your potential customers.
By tracking where your conversations are already happening, and by leveraging those channels, you can give your influencer marketing campaign the fuel it needs to take off. Influencers will be sharing your content on the channels where it makes the most sense, and you can leverage their audiences within those channels to spread your message far and wide.
Secret #4: Keep your campaign agile.
It is important to have your influencer’s marketing campaign in place, but making sure that if your Plan A doesnt work out then you have a Plan B ready!
For example, if you have a campaign ready for around a dozen of people and 2-3 of them fall sick, what will you do at the last moment? Keeping 2-3 influencers as a backup for your campaign is a good way for a campaign to be accessible easily and quickly.
Secret #5: Leveraging the Power of Storytelling
The best way to make your campaign go viral is by leveraging the power of storytelling. Emotions like anger, awe, sadness make your content go viral. Start with a story that people around you will care about. Ask yourself this question, How to create a compelling story that people will want to share?
Storytelling has proven to be one of the most efficient ways that have led to amazing results in the influencer marketing industry.
Secret #6: Measure your Campaign.
You get what you measure in influencer marketing. Influencer marketing is inexpensive and the return on investment will surely make you fall in love with it. Before you start your month-long influencer marketing campaign, gather some baseline information about your website traffic and know your typical sales numbers for your product. At the end of your month-long promotion, check your site traffic and look at your sales numbers.
So now that you have this list of secrets behind Influencer marketing in your hand, make sure you plan a great campaign for your brands by keeping these pointers in mind.